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Digital Marketing Course:
Get skills that get you placed

  • college students & freshers Designed for college students & freshers
  • Hands-on course with Projects Hands-on course with Projects
  • Case Studies in McDonalds, Uber & Salesforce Case Studies in McDonalds, Uber & Salesforce
  • Add-on Placement & Internship Support Add-on Placement & Internship Support
  • Learn SEO, Social Media & Performance Marketing and more Learn SEO, Social Media & Performance Marketing and more
  • ChatGPT and other current topics covered ChatGPT and other current topics covered
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What will you learn in this course?
Hear from our expert!


Program Highlights


5 Months

Course Duration



Hiring Partners



Learning Hours



Sessions with Mentors

Our program makes you 5x more job-ready!


Learn SEO, SEM, Social Media and Content Marketing, Branding and Marketing Analytics


Live classes and personalised mentorship by our experts


Faculty of Marketing Experts from Google, Ola, CRED, Airtel


Guaranteed certification that will help your CV stand out


Live Projects with interactive and hands-on sessions


AI integrated Marketing included in syllabus


Unlock many Digital Marketing opportunities with one course.

Latest Tools & Trends

Get hands-on experience with domain-focused tools like Google Analytics, WordPress, and Ad Manager to execute campaigns.

5+ Case Studies

Analyse and learn from successful marketing campaigns like Mauka Mauka, Uber, McDonalds, Salesforce, Blinkit and more.

Real-time Projects

Work on live projects on major topics along with a Capstone Project and end up with an appealing portfolio and a strong resumé.

Freelancing & Communication Skills

Strengthen your soft skills, presentation skills and aptitude skills to be interview-ready. Also learn how to freelance as a Digital Marketer.

Easy EMI Options

Pay course fees in pocket-friendly EMIs for 3, 6 or 9 months based on your convenience.

Networking Opportunities

Interact with Subject Matter Experts from renowned organisations and learn in the company of like-minded peers.

Get trained in 40+ tools & technologies


Level up your Digital Marketing game by using ChatGPT

  • Learn how to leverage ChatGPT in creating SEO optimised content
  • Use AI chatbots to plan better strategies and build calendars
  • Utilise ChatGPT to analyse Social Media Metrics and gain key insights
  • Compare other AI Chatbots in the market and choose the best one for your needs.

Our course curriculum is curated for college students like you!

  • Succeeding in Digital Marketing
  • SMART Framework

  • Introduction to Marketing
  • Segmentation, Targeting and Positioning
  • Marketing Management through the Concept of 4Ps
  • Branding, Brand Equity, Brand Models with Examples

  • List of Digital Marketing Channels
  • Mapping Channels to Funnel Stages
  • Digital Marketing Framework
  • Digital Media Metrics
  • Digital Marketing Metrics at Funnel Stages
  • Revenue Metrics

  • Elements & Design of a Website
  • Information Architecture and Wireframes
  • Visual Design, Implementation and Testing
  • The Hook Framework

  • Introduction to Plesk & Wordpress
  • Blog Guidelines
  • Integrating Analytics

  • Remarketing with Google Analytics
  • Remarketing with Facebook Ads
  • Remarketing with Mobile Ads

  • Popular Social Media Channels
  • Social Media Plan
  • Social Media Execution Strategies - Paid & Organic
  • Online Reputation Management
  • Social Media Ad Formats
  • Measuring Social Media Performance
  • Organic & Paid YouTube Marketing

  • Facebook Live Campaign
  • Troubleshooting

  • SEO Basics
  • Keyword Strategy
  • SEO Strategy & SEO Audit
  • Content Optimization
  • Technical Optimization
  • Authority
  • Keyword Performance
  • Future of SEO - Video, Voice, Mobile, Local

  • SEO for Blogs

  • Facebook Ads
  • Twitter Analytics
  • Hootsuite
  • Hubspot
  • SMM Tools
  • Google Search Console
  • Keyword Research Tools
  • SEO Tools

  • Creating an SEM Campaign
  • Budgeting, Bidding, Keyword Match & Conversion Tracking
  • Keyword Planning
  • Landing Page
  • SEM Metrics

  • Search Ad Campaign

  • Types of Display Ads
  • Banner Blindness & Moment-based Marketing

  • Goals & Components
  • Building an Email Campaign
  • Email Marketing Analysis & Optimization
  • Tone, Subject Lines, Email Body Copy

  • Create Account & Audience List
  • Design Email
  • Email Marketing Guidelines

  • Content Marketing vs Advertising
  • Jobs, Skills & Companies
  • Content Marketing Plan
  • Content Themes, 7A Framework
  • Content Calendar & Promotions

  • Google Search Ads
  • GMass
  • Mailchimp
  • Freepik

  • Integrated Marketing Framework
  • Integrated Marketing Communication
  • Building an Integrated Marketing Plan

  • Introduction to Web Analytics
  • Marketing Analytics Data Collection
  • Google Analytics Walkthrough

  • Analyse Data for Google Merchandise Store
  • Google Analytics Reports

  • Role and Importance
  • Attract Clients
  • Pricing Your Work

  • Introduction to ChatGPT
  • How to use ChatGPT to generate website content
  • Job Landscape Change with ChatGPT
  • How to use ChatGPT for Keyword Generation
  • Understanding the Limitations of AI in Digital Marketing
  • ChatGPT Marketing Use Cases

Program Fee

40,000 (+GST)

Easy EMIs options available

Starting from Rs. 4589/month

  • Access Live and Recorded Lectures

  • Learn at your convenience

  • Spend only two hours/day

  • One-on-one mentorship and doubt resolution

  • Network with your peers and industry experts

  • 3 Assured Interviews with Placement Services


Our alumni are currently working in


Learn from the top industry experts

  • Ronnie Screwvala

    Ronnie Screwvala

    Chairperson & Co-founder, upGrad

  • Mayank Kumar

    Mayank Kumar

    MD & Co-founder, upGrad

  • Bhavish Aggarwal

    Bhavish Aggarwal

    CEO & Co-founder, Ola Cabs

  • Kunal Shah

    Kunal Shah

    Founder, CRED

  • Francesco Orlandino

    Francesco Orlandino

    Digital Project Lead, L’Oréal

  • Sakhee Dheer

    Sakhee Dheer

    Head of Search Marketing, APAC, Google

  • Prashanth Balasubramanian

    Prashanth Balasubramanian

    Head of Strategy and Operations, Facebook Partnerships India


🧡Why our students love upGrad Campus🧡

Shakshi Maheshwari

Digital Marketing
Student at upGrad Campus


I am excited to share that I have successfully completed the Digital Marketing course from upGrad Campus! Over the past 8 months, I've gained hands-on experience in areas such as Social Media Marketing, SEO, Search Engine Marketing, and more. Thank you, upGrad Campus for equipping me with the necessary skills to thrive in the digital world.

Prabuddha Basu

Digital Marketing
Student at upGrad Campus


I’m happy to share that I’ve completed my certification in Digital Marketing from upGrad Campus! The important thing which allowed me to stand out was the case studies like Blinkit, Uber, Protinex and more. Studying those helped me understand how engaging Digital Marketing is and what I was missing in my career.

Indrayani Sapkal

Digital Marketing
Student at upGrad Campus


Excited to Announce the Completion of my Digital Marketing Certification from upGrad Campus! I have gained in-depth knowledge and practical skills in various aspects of digital marketing, including social media marketing, search engine optimization, web analytics, and more. This certification has equipped me with the tools and strategies to effectively navigate the digital landscape and drive results.

Abhishek Sharma

Digital Marketing
Student at upGrad Campus


“It is a genuinely wonderful experience that boosts your confidence. I'd want to express my deepest appreciation to my upGrad Campus buddy, Ritika Agnihotri, who was always there for us with solutions to all our problems, and my mentors, Jigisha Purohit and Gild Jayendra, for teaching me something new on this journey.”

Allan Alexander

Digital Marketing
Student at upGrad Campus


I want to thank upGrad Campus, Gild Jayendra sir and Jigisha for teaching new Digital Marketing concepts and being supportive throughout the course. Special shoutout to Kriti Vijay, my placement mentor, for helping me secure placement and Pooja ma'am, an amazing soft skills trainer, for making each session fun and interactive.

Crack those interviews easily!

  • Internships
  • Placements

Internship Plus

Get your first industry experience even as you’re studying by interning at the top companies.

  • placement

    3 Assured Interviews

  • placement

    One-on-one sessions

  • placement

    300+ Hiring Partners

  • placement

    Resume building

  • placement

    Mock interviews

  • placement

    Soft skills training

Get guaranteed internship opportunities by applying for Internship Plus along with the certificate programs.

You Get Upto


Fee Waiver

Our certificate is recognised bythe top companies

Apply for these roles with the upGrad Campus Digital Marketing Certificate:

  • Digital Marketing Manager

  • SEM Manager

  • SEO Specialist

  • Social Media Manager

  • Content Manager

and more!

Have more questions? We've got you!

Digital Marketing is one of the most in-demand skills for all companies today with over 1 Lakh job openings across India. To make it big in such a competitive field, you need to have a strong foundation in your core concepts. upGrad Campus’s Digital Marketing course, designed specifically for freshers, will help you build exactly that, but with an added advantage.  

Since our course is specially curated for fresh graduates, you will get practical real-world experience with Live Projects and Case Studies on Social Media Marketing, Email Marketing, Search Engine Optimization, Web Analytics, Pay Per Clicks and more. The curriculum is always kept up-to-date, in line with the latest industry trends. 

You don’t need any specific background to apply for this Digital Marketing training. To learn Digital Marketing from upGrad Campus, a candidate must be reasonably good at English and should be a fresher.

However, what we do want all our students to have is a passion for Digital Marketing above everything else. 

There are two ways to apply for the Digital Marketing Certification course at upGrad Campus.

  1. If you have any queries regarding the program, you can click on the Talk To Our Learning Consultants button on the website. Our Learning Consultants will reach out to you and will counsel you accordingly. Further, you can pay the admissions fee and block your seat to enrol in the program.
  2. If you’d like to join the upcoming batch immediately, simply click on the Enroll Now button on the website. You will be guided on the next steps to pay the Digital Marketing course fees and get access to the materials.

Our Certification will help you get positions like Digital Marketing Manager, Search Engine Marketing Manager, with specialisations in SEO, Social Media Marketing and Content. However, due to the vast nature of this field, our course will help you branch out comfortably into any other role of your preference.

Keeping your college workload in mind, the Live classes on Digital Marketing for beginners are scheduled on every Saturday, Sunday from 7 pm to 9 pm.

You will get access to 12-15 hours worth of recorded sessions per week. You can study from these at your own pace and convenience, although we do recommend spending 2-3 hours every day on self-studying. 

Apart from this, every weekend, we conduct 2 hours of Live sessions and 2 hours of Doubt clearing sessions. Live sessions are conducted with Subject Matter Experts who will explain the concepts in detail, and during doubt clearing sessions, you can directly ask your queries to Teaching Assistants. 

To make Digital Marketing for beginners easy to understand, this course covers multiple projects that give you hands-on experience. These projects include SEO Auditing on an existing company, creating a Facebook page for a company as part of their brand strategy, setting up Google Analytics where you will analyse data for the Google Merchandise Store, and work on Search Engine Marketing campaigns. These projects will be Live and will give you the opportunity to apply your skills in a real-world setting. 

Due to the hands-on nature of our Digital Marketing course, you will require a laptop in order to attend classes. However there is no requirement for any additional software.

The learning content will be available to access for 3 years post completion of your course. 

At the start of the Digital Marketing Course, you will be assigned a mentor. The role of your mentor is to help you through your course and assess your progress along the way. They are there to guide you through any queries or issues you may have during the course.

In addition, you will also be guided by Subject Matter Experts who will conduct the Live sessions and by Teaching Assistants who will help resolve your doubts.

We provide an extensive range of resources for you to dip into. Every weekend, you will have doubt clearing sessions, where you can get answers to your queries in a one-on-one manner from Teaching Assistants and Subject Matter Experts. Furthermore, you can also connect with other students in the forum and get any peer support you need.

Yes, upGrad Campus offers Placement Plus – a specially-curated program where our dedicated Mentors will guide and train you for getting placed in your dream company.

This program will help you get interview-ready via profile building, resumé proofing and updation, employability tests, group discussions, mock interviews and more. And the best part? You get 3 assured internship/job opportunities upon signing up for these programs.

Still need help? We're just a click away!


About upGrad Campus

upGrad Campus is a part of upGrad, the go-to education platform for learners all over the world. Realising that there is a wide gap between college curriculum and the industry needs, upGrad Campus is on a mission to make students job-ready as they face the real world.

Our Certification Programs are specially designed keeping the needs of college students in mind, and they are as affordable as they are immersive with live classes, mentor support, real-world projects, doubt-clearing and networking sessions.

Take the first step towards the professional world with upGrad Campus.