Month: October 2021

Digital marketing is the method of marketing products or services using digital platforms and devices. Digital marketing involves the application of techniques and sharing information for the purposes of promoting new products and services and engaging with customers through online platforms. A career in digital marketing can be a good choice as there is an increased demand for digital marketing managers in companies.

Digital Marketer Skills

A career in Digital Marketing offers a lot of opportunities but one needs to acquire a range of skills and prove his competency to become a successful digital marketing professional. To be successful in getting a desired digital marketing job one has to be equipped with the following set of digital marketing skills. Let’s check out the most important digital marketer skills.

Data Analysis: Digital Marketers must have good knowledge to use analytical tools to process information from various online sources about customer profiles including their interests and preferences.

Content Creation: The success of digital marketing depends on suitable content creation that helps to pull the target audience to the brand. The goal is to make the information relevant to their needs and give a solution to their problems. It’s important to communicate your ideas clearly and in a manner compelling to the people.

Knowledge of SEO/SEM: As a digital marketer, driving traffic to online content is the most vital step in connecting with your audience. A digital marketer must have a solid knowledge of the dynamics of SEO along with the procedure to optimize all forms of content for better client engagement.

Social Media Expertise: Digital Marketing managers must have a clear idea of how to use social media platforms to reach out to different segments of the audience. The quality and relevancy of the content are major factors that marketers need to understand while creating social media strategies. Each social media platform is different so digital marketers have to design their content accordingly which helps to establish their brand.

The prime focus of business nowadays is gradually being shifted towards adopting digital technology for marketing products and services. Digital marketing managers are responsible for implementing, monitoring, and managing marketing strategies that help an organization to attain greater exposure and reach a broad audience. The results of their efforts include increased sales, revenue, and growth.

Digital Marketing Career Opportunities

To be a successful digital marketing professional you need to acquire a strong knowledge base and range of digital marketing skills as required. To get a digital marketing job, you need to be equipped with some basic skills like Search Engine Optimization, Email Marketing, Web Analytics, Content Marketing, and Conversion Optimization techniques. To cope with the changes happening in the digital marketing industry you have to put in a lot of effort to bring tangible results. If you can show some great work you will be rewarded with promising careers in digital marketing.

Digital Marketing Jobs in India

The scope of digital marketing has seen drastic growth in recent years. Huge multinational companies spend a significant proportion of their marketing budgets on digital marketing. India has the 2nd largest number of internet users in the world so the digital marketing career opportunities have been very impressive and showing an upward trend. Digital marketing agencies are now at the forefront of business and work with some of the best brands in the country. In the digital marketing field, you can also grow laterally and you can handle different job roles depending on your skill-set.

A digital marketing career also offers lucrative salaries. The average salary of a digital marketer at an executive-level position can be in the range of INR 2.50 lakhs to 5.0 lakhs per annum. A digital marketing manager’s salary varies between INR 8.0 lakhs to 10.0 lakhs per annum. The job demand in the digital marketing field is likely to increase by 10% in the next five years. This will increase the scope of digital marketing jobs in India and abroad. 

Some of the best digital marketing jobs in India not only offer a high salary package but also provide opportunities for career growth, job security, and reputation which make the career in digital marketing really attractive. With the ‘Digital India’ campaign, the entire job scenario in digital marketing is likely to experience a boost in future days. A brief idea about the job roles of a digital marketing manager is given below: 

Digital Media Managers: This managerial role is responsible for designing marketing campaigns in digital channels to create awareness about a brand, product, or service.

Pay-Per-Click Managers: These professionals are responsible to enhance PPC campaigns in organizations using keyword selection, copy improvement, and comprehensive search strategies.

SEM/SEO Specialists: Search Engine Marketing (SEM) and Search Engine Optimization (SEO) experts are required to evolve techniques to improve brand visibility in a digital platform. 

E-commerce Specialists: This role has emerged as a very important role in organizations that work for cost-effective E-commerce solutions for retail business. 

Brand marketing Managers: They have a very effective role in business as they apply brand positioning strategies that stimulate the emotions of target consumers and influence their purchasing decisions.

Give wings to your dream career in Digital Marketing with upGrad Campus and subscribe to our blogs to keep up with the latest upskilling courses.

Social media use has become pervasive and people have also evolved in terms of communication and content consumption, and so videos are becoming a more and more trending way of communication. This is why video marketing is used as a source of online marketing strategy.

What is Video Marketing?

One of the most popular and effective online marketing strategies nowadays is video marketing. It is a method to promote or market any product or service using videos through an online platform, inform and educate the customers, and engage your audience to get a better response. Over the last few years, the importance of video marketing has grown extensively and this format of marketing is gradually dominating the digital channels. It is being considered the most important technique in the marketing portfolio of a business. Audiences have proven to be much more receptive to videos than other forms of media because they get the content they can rely on and engage with. Even the most detailed written description about a product will not get the level of engagement that a video marketing on the same would be able to achieve. 

• YouTube Marketing

The best digital medium for video marketing is YouTube which is one of the most popular digital channels in the world. YouTube Marketing is the process of promoting products on the YouTube platform by uploading valuable videos that audiences are expected to view and like. Youtube has consistently proven itself as one of the best-performing platforms in terms of viewership and engagement. Video is a great way to showcase your products or services. These product videos can be prepared with an aim to educate viewers on product features, highlighting new service updates, or announce new offerings for the customers. Consistency is very important on YouTube which increases the chances of reaching a wider and targeted audience. It’s important to put varied content to keep your audience engaged. Also, it’s worth experimenting early with different types of videos to get an idea of which ones work best. There has to be a good YouTube marketing strategy to connect to audiences via video and make their brands noticeable. 

The Youtube marketing strategies should include the following steps:

• Do the Research to get full information on what competitors are doing, how successful is their video content and where are the gaps in terms of customer experience.

• Make useful, creative content so that people find videos more personal and engaging.

• LinkBack to Your Website is one of the best ways to drive traffic to the company website. 

• Create Calls-to-Action for your users at the end of the video asking them to take some action that can bring some valuable outcome or benefits.

• Be Consistent with the frequency of posting videos as well as with their quality.

Online Marketing Strategy

The internet has radically transformed the face of business promotion and marketing. People have access to far more resources in the online space than ever before. Therefore there is a need for a strong online marketing strategy that can help companies improve their performance and boost their business. Given below are some of the online marketing strategies that help companies to make effective use of the online platform to reach targeted customers.

• Web Design​​ : A good web design must be considered as a marketing strategy because it influences the amount of time and attention a user will spend on it. 

• Search Engine Optimization: This strategy helps to make the relevant topic appear higher on a list of search engine results and increases the chances of being noticed by an individual searching online content on their choices and preferences.

• Affiliate and Associate Programs:   An affiliate program aims at engaging people who can share product information online on a commission-based platform and helps to grow your market.
• Email Marketing: It is a strategy to present a personalized approach to marketing through emails and respond to the specific needs of an individual.

• Maintain a Blog: A blog becomes a channel of communication where you can offer advice, share information, and connect with your customers. It can also be used to consistently post new keywords and optimize your search engine strategy. 

• Contests and Giveaways: To encourage response from the customer, one can follow the strategy of contests or giveaways in form of free or discounted products or services, that usually see a surge in purchases or connections.

A strong digital marketing campaign is essential to achieve the business goals. There has to be some structured plan and consistency in implementing the strategies. This is where a strong foundation comes into play. The campaign must focus on the audience’s challenges and pain points, identify preferences and expectations, and create content that projects your business as their best solution. 

Digital Marketing Campaigns

The digital marketing campaign can be basically divided into the following steps:

• Attract More Prospects – Create a wider audience network through content marketing (blogging), email marketing, search engine optimization (SEO), pay-per-click marketing (PPC), and social media campaigns.
• Convert More Leads – In this phase, we need to convert the prospects from various digital platforms to identifiable leads who are genuinely interested in the product or services. This needs more follow-up and value generation through varied content and compelling videos.
• Close More Sales – The final stage is to close the sales with leads with the help of new tools and data and building a base of mutual trust for a long-term relationship.

Challenges of Video Marketing

The biggest challenge of video marketing is to build an effective video marketing strategy that focuses on how to create a video that people want to consume or get engaged with. These challenges give rise to the best video marketing practices or strategies. To get effective results from video marketing one must plan, test, and analyze the video content. The videos must also align to your sales funnel as per marketing perspective, but at the same time, they must tell a story and engage your customers. Video marketing is a great way to promote brand awareness. So you can ensure that this marketing method is bound for success by getting started with these key strategies:

• Brainstorm to decide what stories you want to tell in the video and how.
• Strategize and plan your videos well advanced to publish new content regularly
• Create variations in every video to appeal to a wider audience with diverse interests
• Focus on quality content to engage with viewers and try to boost engagement
• Optimize your channel and your videos for the search engine to expand your reach
• Keep the videos short to make the best use of the time
• Use decent equipment, good editing, and preferably a video marketing team

There are many opportunities that can be explored in video marketing. It’s one of the in-demand job courses too as organizations prefer to use this platform to market their business products and services.

“Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin, author, entrepreneur, teacher

The above quote talks about the importance of marketing. It has been proved right especially during the pandemic when most of the businesses had to create an online presence to survive. Digital marketing has shown positive results in revenue and reputation building in recent times. There is increased demand for digital marketing professionals especially in the present scenario of massive application of online platforms in businesses. To start a career in digital marketing, one needs to build up skills and acquire a clear understanding of digital marketing concepts. 

There are different options available in India and abroad to learn digital marketing through various courses and training programs which help to develop necessary digital marketing skills for aspiring candidates.

Digital marketing has different disciplines with unique career opportunities. But one needs to thoroughly understand the basics of digital marketing and then learn to apply the skills in the best possible ways. There are some best digital marketing courses available offline and online that will help to build the skills needed to become a successful digital marketer and boost your career.

Digital Marketing Courses 

Digital marketing skills are important not only for digital marketing professionals but also for anyone who wants to build an online presence like business entrepreneurs and marketing specialists. The best digital marketing courses give a holistic knowledge and cover a wide range of topics and specializations, along with living projects and applications to help students get a better domain experience. It focuses on digital marketing practices and procedures that are proven to work. Each course covers a wide range of actionable procedures to apply in the digital marketing field. The following list explains some major topics that are generally covered in Digital Marketing courses:

SEO Foundation: Different tools and techniques for Search Engine Optimization 

Mobile Marketing: Utilizing mobile applications for sales and meeting

E-Mail Marketing: Development and advancements in E-mail marketing trends and mapping customers

Content Marketing: Creating high-quality and SEO-friendly content to effectively get engage audiences

Website Optimization: Increase traffic and impact by improving the performance of the website.

Pay-per-click: Different types of PPC, compelling search ads, using keywords to improve display and engagement of advertisements.

Marketing Automation: Sales conversion from leads, and techniques to build an effective conversation with customers for increasing revenue

Digital Analysis: Evolution and update on digital features for information sharing and end-to-end customer experience

Digital Marketing Syllabus

The Digital Marketing Courses Syllabus varies as per course level, but the prime focus lies on developing two main skills, Executive Skills-which includes all the knowledge required to begin a career in digital marketing, and Managerial Skills-which prescribes the ways to use your knowledge in the practical scenario. Some of the major topics covered in the digital marketing course syllabus are as follows: 

• Introduction to Digital Marketing
• Affiliate Marketing
• Social Media Marketing
• Search Engine Optimization (SEO)
• Mobile Marketing
• Email Marketing
• Content Creation, Management & Promotion
• Customer Relationship Management (CRM)
• Advertising Optimization Strategies
• Digital Marketing Project Management
• Introduction to Web Analytics
• Digital Marketing Budgeting, Planning & Forecast
• Marketing Data Analytics
• Competitor and Website Analysis

Digital Marketing Institutes

There are quite a few leading institutions that offer digital marketing courses in India to enhance the knowledge of aspiring candidates and equip them with effective skills to apply in marketing. Some of the Digital Marketing Training Institutes that use offline as well as online platforms for providing training to suitable candidates willing to learn digital marketing concepts and strategies for building a successful career:

UpGrad Campus

UpGrad has launched a very recent training program in digital marketing especially for college students. They have collaborated with the industry’s best experts to improve their educational programs. It provides the best job-oriented online courses for college students. Their world-class online courses and live classes help one to become job-ready. Their best-in-class faculty teach digital marketing skills like SEO, SEM, Social Media and Content Marketing, Branding and Marketing Analytics, which makes you job-ready.

Digital Marketing Institute

This institute helps you to build digital skills and advance your career. They offer both short and comprehensive digital marketing programs.

There are many online and offline platforms to learn Digital Marketing. You must choose one that covers a wide range of digital marketing concepts and not just one area. 

Digital Marketing Skills

One needs to acquire a range of skills to become a successful digital marketing professional. To be successful in getting a desired digital marketing job and prove your competency, one has to be equipped with the following set of digital marketing skills:

Data Analysis

Digital Marketers must know how to use analysis tools to analyze data about the source of traffic and customer profiles including their interests and online preferences. This is perhaps the most valuable source of audience insight.

Content Creation

The heart of digital marketing is to create content that helps to pull the target audience to the brand. The goal is to make the information relevant to their needs and give a solution to their problems. It’s important to communicate your ideas clearly and in a manner compelling to the people.

Knowledge on SEO

As a digital marketer, driving traffic to your online content is the most vital step in connecting with your audience. To succeed in digital marketing, solid knowledge of the dynamics of SEO is crucial along with the procedure to optimize all forms of content for better client engagement.

Social Media Expertise

Digital Marketers must have a clear idea about the social media platforms they use to post content and reach out to different segments of the audience. The quality and relevancy of the content are major factors that marketers need to understand while creating social media strategies. Digital marketers have to design compelling content which can help establish their brand in social media. They also have to be mindful of the algorithm of each social media platform while they create content. 

Digital Marketing Jobs

There are various levels of digital marketing courses available which provide certifications, diplomas, bachelors, and master’s degrees in digital marketing. Popular digital marketing courses include PG Diploma in Digital Marketing, BBA in Digital Marketing, MBA in Digital Marketing. There are facilities to pursue the digital marketing course online. Digital marketing online courses offer many advantages. They are suitable for beginners as well as working professionals who need to learn advanced-level courses.

For somebody who has just graduated from high school, a digital marketing course online is the first step to learn about the basics of digital marketing. For this, different opportunities are there like Google, upGrad Campus, Udemy, or other similar web platforms. After that, they can apply for a job in the same field.

Some top institutions offer digital marketing certifications for a short duration to a long duration. Students of 10^th or 12^th standard can also start a digital marketing course online, provided they are aware of the basic concepts of the internet and social media. For entry into diploma-level digital marketing courses, or PG Diploma level digital marketing courses, a candidate must secure at least 50% in 12^th standard or graduation level respectively. Candidates having exposure to IT, marketing, commerce and professional experience can also take admission in master’s level courses in digital marketing.

The fees for digital marketing courses vary depending on the level of the course. The below details give a brief idea about course fees in digital marketing for different levels.

Certifications:  INR 10,000 – INR 50,000

Diploma:  INR 5,000-20,000

Bachelors’: INR 1 lakhs – INR 5 lakhs

Masters’: INR 4 lakhs -10 lakhs

Private Institutions: INR 15,000 – INR 1.50 lakhs

IIMS: INR 45,000 – INR 1.80 lakhs

Learning digital marketing offers several career opportunities. So one can consider focusing on this field but it is important to learn the strategies thoroughly that can be applied in the industry as a whole when it comes to professional digital marketing. This is exactly what the upGrad campus Digital Marketing course focuses on to make you job-ready.

Disclaimer: The success of job placement / interview opportunity depends on various factors including but not limited to the individual’s qualifications, experience, and efforts in seeking employment. Our organization makes no guarantees or representations regarding the level or timing of job placement / interview opportunity. Relevant terms and conditions will apply for any guarantee provided by upGrad.

There is an increased demand for digital marketing professionals across the globe. Especially in the covid situation has made all organizations adopt new business strategies based on developing and applying digital skills, to get the advantage in marketing plans and business profitability. So any professional with digital marketing skills will be offered high-paying jobs as there is a shortage of competent personnel to meet the demand. But digital marketing is not a single thing that one can learn by taking a course and getting to work. It is necessary to have acquaintance with the basics of digital marketing for a strong foundation, and then apply the knowledge and skill for successful results. Here are some digital marketing tips which you need to know to land the best job as well as create your own business for making a handsome income.

Choose Your Digital Marketing Career Path

Beginners in digital marketing must first understand the fundamentals of digital marketing and its main components. Digital marketing or online marketing is used as a broad term to describe the process of marketing products and services using the Internet. It has several fields that cover all aspects of online promotion. The various streams that use digital marketing strategies are as follows:

• Content Marketing – Use of different types of content in the marketing campaigns.
• Email Marketing – Use of the email for Marketing products or services.
• Social Media Marketing – Marketing using social media. 
• Mobile Marketing – Marketing using the various App Store.
• Video Marketing – Creating videos on YouTube and other channels for promotion.
• Affiliate Marketing – Making sales by promoting third-party products and getting an affiliate commission.

It will be always useful to go through some training or courses to get an idea about the fundamentals of digital marketing. It helps to build the necessary skills required to start a career in digital marketing. Some leading online coaching platforms have recognized and ISO-certified training programs for beginners. These programs offer structured learning and provide digital marketing tips which you need to know to land the best job.

Gain Confidence in the Online Platform and Digital Marketing

The success of digital marketing depends on how effectively one can promote different kinds of websites to either increase their organic traffic through search engine optimization (SEO) or make sales through social media advertising. To gain the necessary skills and expertise, it is recommended to create your website to build your presence and get noticed on the online platform. It requires some very basic technical know-how but effectively allows you to develop confidence in the online platform and digital marketing. 

Use Social Media as a Starting Step to Learn Marketing Techniques

Digital marketing is not theory-based, but you need to apply the different techniques in practice. It is advisable to start with social media marketing by leveraging social media accounts for marketing campaigns. 

As a digital marketing professional, you need to know how to use different social media networks (Facebook, Instagram, LinkedIn). Normally digital marketing specialists spend a good amount of their time and efforts on these social media platforms, which besides being used for a great social network, is considered as one of the most important tools for a digital marketing campaign. But first of all, one needs to develop a branding for himself to make his presence worthy in social media. This can be done by profile optimization and personal branding.

Always Be a Learner and Keep Yourself Updated!

Digital marketing strategies keep on changing all the time. Some digital marketers take this as an opportunity while others do not but it’s a fact that digital marketing is a very fast-changing field. To be successful in a digital marketing career, you should keep in mind that learning will be part of your regular activities. One must have updated knowledge about the industry and new developments, be passionate about learning new tools, and be smart enough to face the changes and implement new strategies. Therefore it is important to get associated with a platform where you can get valuable mentorship and guidance to show you the right track, while you are on your journey.

Gain Hands-on Learning Experience to Get Confident!

There are many different digital marketing strategies as mentioned earlier, each carrying its unique strength and opportunities. You may not afford to be choosy at the initial stage of your career but following a path by matching your current interests and strengths in particular digital marketing, discipline can bring you the best results. You can start with an entry-level job in digital marketing which gives adequate exposure to multi-faced digital activities like search engine optimization (SEO), content marketing, cost per action, and many more. Your involvement in such a role is a fantastic way to build skills and confidence. It will facilitate the hands-on learning experience and accelerate career growth in digital marketing.