Certification Program in Digital Marketing

Start your Digital Marketing journey with strong foundational concepts and practical skills. Learn Digital Marketing Strategy, SEM, SMM, SEO, YouTube, Email marketing, Analytics & current industry trends.

Live Sessions | Mentor Support | Placement Assistance



EMI starting from Rs. 3083/month
Opt for our Placement Plus program at an additional fee to get 3 assured interviews by top companies.
Admissions closing on 31st May

Talk to our learning consultants

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  • Program

    5 Month


  • Sessions

    Live and Recorded


  • Hiring Partners


    Hiring Partners

  • Certification



Master the Digital Marketing skills recruiters are looking for


Learn skills like SEO, SEM, Social Media and Content Marketing, Branding and Marketing Analytics


Access to live classes and one-on-one mentorship by our experts


Course designed and conducted by the best-in-class faculty and industry leaders


Get a guaranteed certification that will help your CV stand out


Live projects with interactive and hands-on sessions


Our program is designed to get you ready for your first job

Curated specifically for college students and freshers, our holistic curriculum covers all aspects from fundamental concepts to interview preparation.

  • skills

    Gain holistic understanding of Digital Marketing

    Acquire the right marketing skills and hone them with live projects and case studies. Learn SEO, marketing strategies, analytics, and more.
  • skills

    Get the soft skills needed to ace your job

    1.Practice business communication
    2. Learn reporting techniques and presentation Skills
  • skills

    Learn and practice the tools of the trade

    Get hands-on with the tools used for creating content and executing campaigns, including Google Analytics, WordPress, Ad Manager, and many more with online marketing certification.
  • skills

    Build proof of work and be interview-ready

    Develop an appealing portfolio and get assistance for interview preparation with resumé building, mock interviews, and career guidance.

Top companies that are hiring Digital Marketing experts from us


100+ students have already enrolled!Grab your seat quickly. The clock is ticking


Last date of application: May 31, 2022



EMI starting from Rs. 3083/month

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About the program

Transform into an expert Digital Marketer and become industry-ready by mastering the latest tools on top domains like SEO, social media, digital analytics, conversion optimization, and more. Build and execute successful campaigns for real-life industry projects sponsored by top companies. Fast track your Digital Marketing journey with guaranteed opportunities by our placement cell.

Certification and Personal Branding

  • Certificate by upGrad Campus
  • Activity: Set up your own blog and build SEO, Email Campaigns, Google Analytics and more.

Course Duration

  • 5 Months
  • 200+ Learning hours

Course Fees


Scholarships Available

Course Curriculum

  • Welcome to the Pre-Launch Program
  • User Research
  • Perceptual Maps

  • Marketing and Branding Fundamentals
  • Tool Lab (Optional)
  • Create your Blog
  • Blog Creation Project
  • Effective Business Communications
  • Live Sessions (Optional)

  • Search Engine Optimisation
  • SEO Live Project (Optional)
  • Search Engine Marketing
  • SEM Live Project
  • Display Marketing and Affiliate Marketing
  • Display Advertising - Live Project
  • Programmatic Ad Buying
  • Skill Test
  • Netmeds Case Study (Optional)
  • Google Ads

  • Social Media Marketing
  • Social Media Marketing Live Project
  • Content Marketing
  • Email Marketing
  • Email Marketing Live Project
  • Zivame Project (Optional)
  • Skill Test 2
  • User Nurturing (Optional)
  • Social Media Marketing Resources (Optional)

  • Web Analytics
  • Web Analytics - Live Project
  • Data Analysis in Excel (Optional)
  • Integrated Marketing Strategy in the Digital Work
  • Graded Assessment
  • Skill Test 3
  • How to be a Freelancer (Optional)


Want to know if this is the
right course for you?

Help us with your details and our career counsellors will get in touch with you shortly!

Placement Assistance


With qualified opportunities from the best organisations in the world, upGrad Campus makes sure your skills get the spotlight they deserve.

  • placement

    One-on-one sessions

  • placement

    Career guidance

  • placement

    300+ Hiring Partners

  • placement

    Resumé building

  • placement

    Mock interviews

  • placement

    Soft skills training

Boost your chances of getting placed by purchasing our Placement Plus program along with the certificate programs

You Get Upto


Fee Waiver


How does upGrad Campus make you job-ready?

You need more than a college degree to work in your dream company. upGrad Campus’s structured platform gives you the support you need to stand out from the crowd.

  • course

    Live Classes

  • course

    Mentorship Sessions

  • course

    Career Guidance

  • course

    Top Faculty & Industry Experts

  • course

    upGrad Campus Certificate

  • course

    Scholarships & Financial Assistance

Meet the Program Experts

  • Siddharth Roy Kapur

    Siddharth Roy Kapur

    Ex-Managing Director, Disney India

  • Peyush Bansal

    Peyush Bansal

    CEO & Founder, Lenskart

  • Deep Kalra

    Deep Kalra

    Chairman & Group CEO, MakeMyTrip

  • Bhavish Aggarwal

    Bhavish Aggarwal

    CEO & Co-founder, Ola Cabs

  • Francesco Orlandino

    Francesco Orlandino

    eCommerce Marketing Director, L’Oréal

  • Bipin Preet Singh

    Bipin Preet Singh

    CEO & Founder, MobiKwik

  • Rishi Malhotra

    Rishi Malhotra

    CEO & Co-founder, Saavn

Hear what our students have to say

Get certified and improve yourcareer opportunities

upGrad Campus certificates are the most reliable way to make an entry into any industry and get a headstart in finding the most relevant jobs at some of the top companies in the world.

The certificate is valid for job opportunities like Digital Marketing Manager, SEM Manager, SEO Specialist, Social Media and Content Manager.


Our courses

Our world-class online courses and live classes will help you become job-ready. Choose your course here and get career guidance from the best in the industry.

What our learners have to say

Chinmay Jain

Digital Marketing
Student at upGrad Campus


I was doubtful at first about taking up this course but the upGrad Campus executives I spoke with, guided me and helped me discover the benefits of the Digital Marketing course. I took up the course and don't regret it at all. The course structure is very convenient for students. The instructors are inclusive & provide a friendly and safe environment for every learner. The upGrad Campus Digital Marketing course demands only one thing and that is the will to learn. This course pushed me to do more, to learn through more experiences and practical executions.

Rupali Singh

Digital Marketing
Student at upGrad Campus


I enrolled myself in Digital Marketing program in the mid of September 2021 and though I belong to an arts and economics background, I enrolled and started learning Digital Marketing. I am satisfied with the content quality of the program and live projects are a plus. All the examples are relevant and I can clear my doubts at any point of time with the TA(Teacher assistant). Moreover, the teacher suggests many ways to do extra for the program and that is helpful as well. I find the upGrad Campus team helpful.


In this tech-driven world, Digital Marketing has become a cornerstone for companies. Brands have also shifted their focus from traditional advertising and moved to bring everything to the computer screens and mobile. As more channels of communication have opened up, the need for people qualified to keep pace with it has grown too. This is why the demand for Digital Marketing is on the rise today.

upGrad Campus is India’s largest higher education platform that makes college students ready for the best jobs.

  • Learn from the world’s best faculty and industry experts
  • Premium learning content and study materials
  • Excellent student mentor support and on-demand teacher assistance
  • Focus on practical hands-on experience with industry-relevant case studies, live projects, and capstone projects
  • Dedicated placement support platform for you to access the best job opportunities from the world’s top companies

A candidate must have completed 10+2 or HSC or equivalent examinations with at least 60% in SSC and HSC, and at least 50% in undergraduate exams to date. However, the eligibility criteria may vary for each program.


The admission process starts with applying for a program on the upGrad campus website.

Following are the key steps in the admission process:

  • Step 1: Complete the application. Contact our learning consultant and fill up the application form.
  • Step 2: Get shortlisted & receive the admissions offer letter. Our admissions committee will review your profile followed by a screening interview with one of our senior counselors. Upon being selected, an offer letter will be sent to you confirming your admission to the program.

Step 3: Block your seat. Block your seat and enroll in the program. Get access to the course material and begin your journey to a successful career.

upGrad Campus is an initiative by upGrad that strives to provide world-class job-ready programs for college students. It is one of the best online learning platforms in the world, which provides in-depth learning through extensive modules and study materials and practical knowledge through case studies, live projects, and capstone projects. Furthermore, upGrad Campus offers exemplary placement assistance, enabling you to access the best job opportunities in top companies in the industry. 


Yes, upGrad Campus offers Placement Plus – a program you can avail as an add-on service to access qualified job opportunities from the top organisations. There are dedicated mentors to assist you during the placement process after the successful completion of a program. Placement Plus helps you get interview-ready via profile building, resumé proofing and updation, employability tests, mock interviews and more.