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Certification Program in Digital Marketing

Start your Digital Marketing journey with strong foundational concepts and practical skills. Learn Digital Marketing Strategy, SEM, SMM, SEO, YouTube, Email marketing, Analytics and current industry trends.

Live Sessions | Mentor Support | Placement Assistance
25,000
35,000
EMI starting from Rs. 4167/month
Opt for our Placement Plus program at an additional fee to get 3 assured interviews by top companies.
Admissions closing on

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  • Program
    5 Month
    Program
  • Sessions
    Live and Recorded
    Sessions
  • Hiring Partners
    300+
    Hiring Partners
  • Certification
    Guaranteed
    Certification

Master the Digital Marketing skills recruiters are looking for

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Learn skills like SEO, SEM, Social Media and Content Marketing, Branding and Marketing Analytics

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Access to live classes and one-on-one mentorship by our experts

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Course designed and conducted by the best-in-class faculty and industry leaders

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Get a guaranteed certification that will help your CV stand out

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Live projects with interactive and hands-on sessions

Digital Influence

Our program is designed to get you ready for your first job

Curated specifically for college students and freshers, our holistic curriculum covers all aspects
from fundamental concepts to interview preparation.

  • skills

    Gain holistic understanding of Digital Marketing

    Acquire the right marketing skills and hone them with live projects and case studies. Learn SEO, marketing strategies, analytics, and more.
  • skills

    Get the soft skills needed to ace your job

    1. Practice business communication
    2. Learn reporting techniques and presentation skills
  • skills

    Learn and practice the tools of the trade

    Get hands-on with the tools used for creating content and executing campaigns, including Google Analytics, WordPress, Ad Manager, and many more with online marketing certification.
  • skills

    Build proof of work and be interview-ready

    Develop an appealing portfolio and get assistance for interview preparation with resumé building, mock interviews, and career guidance.

Top companies that our alumni work at

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100+ students have already enrolled!Grab your seat quickly. The clock is ticking

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25,000

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About the program

Transform into an expert Digital Marketer and become industry-ready by mastering the latest tools on top domains like SEO, social media, digital analytics, conversion optimisation, and more. Build and execute successful campaigns for real-life industry projects sponsored by top companies. Fast track your Digital Marketing journey with guaranteed opportunities by our placement cell.

Certification and Personal Branding
  • Certificate by upGrad Campus
  • Activity: Set up your own blog and build SEO, Email Campaigns, Google Analytics and more.
Course Duration
  • 5 Months
  • 200+ Learning hours
Course Fees
25,000

Scholarships Available

Course Curriculum

  • Welcome and Introduction to the Program
  • Fundamentals of Marketing
  • Digital Marketing Channels and Metrics
  • Tackling Case Studies
  • Case Study: Protinex
  • Designing and Building a Web Presence
  • Blog Creation Project
  • Tool Lab
  • Social Media Marketing
  • Case Study : Mauka Mauka Campaign
  • Grofers (Blinkit) Assessment - SMM
  • Social Media Marketing - Live Project
  • SEO
  • SEO Live Project
  • Resources - SMM/Website Design
  • Tool Lab - SEO
  • Search Engine Marketing
  • SEM Live Project
  • Display Advertising
  • Email Marketing
  • Email Marketing Live Project
  • Content Marketing
  • Tool Lab - SEM
  • Tool Lab - Email Marketing
  • Tool Lab - Content Marketing
  • Integrated Marketing Strategy in the Digital World
  • Web Analytics
  • Web Analytics - Live Project
  • How to be a Freelancer
  • Interview Questions
  • Tool Lab - Web Analytics

The curriculum and content are subject to revision based on industry trends and updates.

 

Want to know if this is the
right course for you?

Help us with your details and our career counsellors will get in touch with you shortly!

Placement Assistance

placement

With qualified opportunities from the best organisations in the world, upGrad Campus makes sure your skills get the spotlight they deserve.

  • placement

    One-on-one sessions

  • placement

    Career guidance

  • placement

    300+ hiring Partners

  • placement

    Resumé building

  • placement

    Mock interviews

  • placement

    Soft skills training

Boost your chances of getting placed by purchasing our Placement Plus program along with the certificate programs

You Get Upto

20%

Fee Waiver

placement

How does upGrad Campus make you job-ready?

You need more than a college degree to work in your dream company. upGrad Campus’s structured platform gives you the support you need to stand out from the crowd.

  • course

    Live Classes

  • course

    Mentorship Sessions

  • course

    Career Guidance

  • course

    Top Faculty & Industry Experts

  • course

    upGrad Campus Certificate

  • course

    Scholarships & Financial Assistance

Meet the Program Experts

  • Ronnie Screwvala

    Ronnie Screwvala

    Chairperson & Co-founder, upGrad

  • Siddharth Roy Kapur

    Siddharth Roy Kapur

    Ex-Managing Director, Disney India

  • Mayank Kumar

    Mayank Kumar

    MD & Co-founder, upGrad

  • Bhavish Aggarwal

    Bhavish Aggarwal

    CEO & Co-founder, Ola Cabs

  • Kunal Shah

    Kunal Shah

    Founder, CRED

  • Francesco Orlandino

    Francesco Orlandino

    Digital Project Lead, L’Oréal

  • Sakhee Dheer

    Sakhee Dheer

    Head of Search Marketing, APAC, Google

  • Prashanth Balasubramanian

    Prashanth Balasubramanian

    Head of Strategy and Operations, Facebook Partnerships India

Get certified and improve yourcareer opportunities

upGrad Campus certificates are the most reliable way to make an entry into any industry and get a headstart in finding the most relevant jobs at some of the top companies in the world.

The certificate is valid for job opportunities like Digital Marketing Manager, SEM Manager, SEO Specialist, Social Media and Content Manager.

Our courses

Our world-class online courses and live classes will help you become job-ready. Choose your course here and get career guidance from the best in the industry.

What our learners have to say

Chinmay Jain

Chinmay Jain

Digital Marketing
Student at upGrad Campus

rating

I was doubtful at first about taking up this course but the upGrad Campus executives I spoke with, guided me and helped me discover the benefits of the Digital Marketing course. I took up the course and don't regret it at all. The course structure is very convenient for students. The instructors are inclusive & provide a friendly and safe environment for every learner. The upGrad Campus Digital Marketing course demands only one thing and that is the will to learn. This course pushed me to do more, to learn through more experiences and practical executions.

 Rupali Singh

Rupali Singh

Digital Marketing
Student at upGrad Campus

rating

I enrolled myself in Digital Marketing program in the mid of September 2021 and though I belong to an arts and economics background, I enrolled and started learning Digital Marketing. I am satisfied with the content quality of the program and live projects are a plus. All the examples are relevant and I can clear my doubts at any point of time with the TA(Teacher assistant). Moreover, the teacher suggests many ways to do extra for the program and that is helpful as well. I find the upGrad Campus team helpful.

Abhishek Sharma

Abhishek Sharma

Digital Marketing
Intern at RockStar Social India

rating

“It is a genuinely wonderful experience that boosts your confidence. I'd want to express my deepest appreciation to my upGrad Campus buddy, Ritika Agnihotri, who was always there for us with solutions to all our problems, and my mentors, Jigisha Purohit and Gild Jayendra, for teaching me something new on this journey.”

Allan Alexander

Allan Alexander

Digital Marketing
Content Marketing Trainee at Codeyoung

rating

“I want to thank upGrad Campus and Kriti Vijay, my placement mentor, for providing me with this platform for my career and helping me secure placement in Codeyoung.
Special shoutout to Gild Jayendra sir and Jigisha for teaching new Digital Marketing concepts and being supportive throughout the course.
Finally, I thank Pooja ma'am, an amazing soft skills trainer, for making each session fun and interactive.”

FAQs

In this tech-driven world, Digital Marketing has become a cornerstone for companies. Brands have also shifted their focus from traditional advertising and moved to bring everything to the computer screens and mobile. As more channels of communication have opened up, the need for people qualified to keep pace with it has grown too. This is why the demand for Digital Marketing is on the rise today.

upGrad Campus is India’s largest higher education platform that makes college students ready for the best jobs.

  • Learn from the world’s best faculty and industry experts
  • Premium learning content and study materials
  • Excellent student mentor support and on-demand teacher assistance
  • Focus on practical hands-on experience with industry-relevant case studies, live projects, and capstone projects
  • Dedicated placement support platform for you to access the best job opportunities from the world’s top companies

A candidate must have completed 10+2 or HSC or equivalent examinations with at least 60% in SSC and HSC, and at least 50% in undergraduate exams to date. However, the eligibility criteria may vary for each program.

 

The admission process starts with applying for a program on the upGrad Campus website.

Following are the key steps in the admission process:

  • Step 1: Complete the application. Contact our learning consultant and fill up the application form.
  • Step 2: Get shortlisted & receive the admissions offer letter. Our admissions committee will review your profile followed by a screening interview with one of our senior counselors. Upon being selected, an offer letter will be sent to you confirming your admission to the program.
  • Step 3: Block your seat. Block your seat and enroll in the program. Get access to the course material and begin your journey to a successful career.

upGrad Campus is an initiative by upGrad that strives to provide world-class job-ready programs for college students. It is one of the best online learning platforms in the world, which provides in-depth learning through extensive modules and study materials and practical knowledge through case studies, live projects, and capstone projects. Furthermore, upGrad Campus offers exemplary placement assistance, enabling you to access the best job opportunities in top companies in the industry. 

 

Yes, upGrad Campus offers Placement Plus – a program you can avail as an add-on service to access qualified job opportunities from the top organisations. There are dedicated mentors to assist you during the placement process after the successful completion of a program. Placement Plus helps you get interview-ready via profile building, resumé proofing and updation, employability tests, mock interviews and more.