Get courses worth Rs. 10,000 for FREE! Only for select students. Talk to a Learning Consultant to know more. #SkillsFor2023
Get courses worth Rs. 10,000 for FREE! Only for select students. Talk to a Learning Consultant to know more. #SkillsFor2023
dots
dots

Certification Program in Digital Marketing

Start your Digital Marketing journey with strong foundational concepts and practical skills. Learn Digital Marketing Strategy, SEM, SMM, SEO, YouTube, Email marketing, Analytics and current industry trends.

Live Sessions | Mentor Support | Placement Assistance
35,000
45,000
EMI starting from Rs. 3889/month
Opt for our Placement Plus program at an additional fee to get 3 assured interviews by top companies.
Admissions closing on

redbox
mobilbanner
banner
triangleblack
  • Program
    5 Month
    Program
  • Sessions
    Live and Recorded
    Sessions
  • Hiring Partners
    300+
    Hiring Partners
  • Certification
    Guaranteed
    Certification

Master the Digital Marketing skills recruiters are looking for

skills

Learn skills like SEO, SEM, Social Media and Content Marketing, Branding and Marketing Analytics

skills

Access to live classes and one-on-one mentorship by our experts

skills

Course designed and conducted by the best-in-class faculty and industry leaders

skills

Get a guaranteed certification that will help your CV stand out

skills

Live projects with interactive and hands-on sessions

Digital Influence

Our program is designed to get you ready for your first job

Curated specifically for college students and freshers, our holistic curriculum covers all aspects
from fundamental concepts to interview preparation.

  • skills

    Gain holistic understanding of Digital Marketing

    Acquire the right marketing skills and hone them with live projects and case studies. Learn SEO, marketing strategies, analytics, and more.
  • skills

    Get the soft skills needed to ace your job

    1. Practice business communication
    2. Learn reporting techniques and presentation skills
  • skills

    Learn and practice the tools of the trade

    Get hands-on with the tools used for creating content and executing campaigns, including Google Analytics, WordPress, Ad Manager, and many more with online marketing certification.
  • skills

    Build proof of work and be interview-ready

    Develop an appealing portfolio and get assistance for interview preparation with resumé building, mock interviews, and career guidance.

Top companies that our alumni work at

skills
skills
skills
skills
skills
skills
skills
skills
skills
skills
skills
skills
skills
skills
skills
skills
skills
skills
skills
skills
skills
skills
skills
skills
skills
skills
skills
100+ students have already enrolled!Grab your seat quickly. The clock is ticking

skillsLast date of application:

skills
35,000

Still not sure?

By submitting this form, you agree to the Terms of Use and Privacy Policy

 

About the program

Transform into an expert Digital Marketer and become industry-ready by mastering the latest tools on top domains like SEO, social media, digital analytics, conversion optimisation, and more. Build and execute successful campaigns for real-life industry projects sponsored by top companies. Fast track your Digital Marketing journey with guaranteed opportunities by our placement cell.

Certification and Personal Branding
  • Certificate by upGrad Campus
  • Activity: Set up your own blog and build SEO, Email Campaigns, Google Analytics and more.
Course Duration
  • 5 Months
  • 200+ Learning hours
Course Fees
35,000

Scholarships Available

Course Curriculum

  • Succeeding in Digital Marketing
  • SMART Framework
  • Introduction to Marketing
  • Segmentation, Targeting and Positioning
  • Marketing Management through the Concept of 4Ps
  • Branding, Brand Equity, Brand Models with Examples
  • List of Digital Marketing Channels
  • Mapping Channels to Funnel Stages
  • Digital Marketing Framework
  • Digital Media Metrics
  • Digital Marketing Metrics at Funnel Stages
  • Revenue Metrics
  • Elements & Design of a Website
  • Information Architecture and Wireframes
  • Visual Design, Implementation and Testing
  • The Hook Framework
  • Introduction to Plesk & Wordpress
  • Blog Guidelines
  • Integrating Analytics
  • Remarketing with Google Analytics
  • Remarketing with Facebook Ads
  • Remarketing with Mobile Ads
  • Popular Social Media Channels
  • Social Media Plan
  • Social Media Execution Strategies - Paid & Organic
  • Online Reputation Management
  • Social Media Ad Formats
  • Measuring Social Media Performance
  • Organic & Paid YouTube Marketing
  • Facebook Live Campaign
  • Troubleshooting
  • SEO Basics
  • Keyword Strategy
  • SEO Strategy & SEO Audit
  • Content Optimization
  • Technical Optimization
  • Authority
  • Keyword Performance
  • Future of SEO - Video, Voice, Mobile, Local
  • SEO for Blogs
  • Facebook Ads
  • Twitter Analytics
  • Hootsuite
  • Hubspot
  • SMM Tools
  • Google Search Console
  • Keyword Research Tools
  • SEO Tools
  • Creating an SEM Campaign
  • Budgeting, Bidding, Keyword Match & Conversion Tracking
  • Keyword Planning
  • Landing Page
  • SEM Metrics
  • Search Ad Campaign
  • Types of Display Ads
  • Banner Blindness & Moment-based Marketing
  • Making Ad Creative
  • Goals & Components
  • Building an Email Campaign
  • Email Marketing Analysis & Optimization
  • Tone, Subject Lines, Email Body Copy
  • Create Account & Audience List
  • Design Email
  • Email Marketing Guidelines
  • Content Marketing vs Advertising
  • Jobs, Skills & Companies
  • Content Marketing Plan
  • Content Themes, 7A Framework
  • Content Calendar & Promotions
  • Google Search Ads
  • GMass
  • Mailchimp
  • Freepik
  • Integrated Marketing Framework
  • Integrated Marketing Communication
  • Building an Integrated Marketing Plan
  • Introduction to Web Analytics
  • Marketing Analytics Data Collection
  • Google Analytics Walkthrough
  • Analyse Data for Google Merchandise Store
  • Google Analytics Reports
  • Role and Importance
  • Attract Clients
  • Pricing Your Work

The curriculum and content are subject to revision based on industry trends and updates.

 

Want to know if this is the
right course for you?

Help us with your details and our career counsellors will get in touch with you shortly!

Don’t just stop at grabbing Skills. Seize Opportunities.


  • Internships
  • Placements

Internship Plus

placement

Get your first industry experience even as you’re studying by interning at the top companies.

  • placement

    One-on-one sessions

  • placement

    Career guidance

  • placement

    300+ hiring Partners

  • placement

    Resumé building

  • placement

    Mock interviews

  • placement

    Soft skills training

Get guaranteed internship opportunities by applying for Internship Plus along with the certificate programs.

You Get Upto

22.2%

Fee Waiver

placement

Placement Assistance

placement

Stand out from your peers in front of the recruiters by ticking all the right boxes and get your dream career started.

  • placement

    One-on-one sessions

  • placement

    Career guidance

  • placement

    300+ hiring Partners

  • placement

    Resumé building

  • placement

    Mock interviews

  • placement

    Soft skills training

Boost your chances of getting placed by purchasing our Placement Plus program along with the certificate programs

You Get Upto

22.2%

Fee Waiver

placement

How does upGrad Campus make you job-ready?

You need more than a college degree to work in your dream company. upGrad Campus’s structured platform gives you the support you need to stand out from the crowd.

  • course

    Live Classes

  • course

    Mentorship Sessions

  • course

    Career Guidance

  • course

    Top Faculty & Industry Experts

  • course

    upGrad Campus Certificate

  • course

    Scholarships & Financial Assistance

Meet the Program Experts

  • Ronnie Screwvala

    Ronnie Screwvala

    Chairperson & Co-founder, upGrad

  • Mayank Kumar

    Mayank Kumar

    MD & Co-founder, upGrad

  • Bhavish Aggarwal

    Bhavish Aggarwal

    CEO & Co-founder, Ola Cabs

  • Kunal Shah

    Kunal Shah

    Founder, CRED

  • Francesco Orlandino

    Francesco Orlandino

    Digital Project Lead, L’Oréal

  • Sakhee Dheer

    Sakhee Dheer

    Head of Search Marketing, APAC, Google

  • Prashanth Balasubramanian

    Prashanth Balasubramanian

    Head of Strategy and Operations, Facebook Partnerships India

Get certified and improve yourcareer opportunities

upGrad Campus certificates are the most reliable way to make an entry into any industry and get a headstart in finding the most relevant jobs at some of the top companies in the world.

The certificate is valid for job opportunities like Digital Marketing Manager, SEM Manager, SEO Specialist, Social Media and Content Manager.

digital marketing certification

What our learners have to say

Chinmay Jain

Chinmay Jain

Digital Marketing
Student at upGrad Campus

rating

The course structure is very convenient for students. The instructors are inclusive and provide a friendly and safe environment for every learner. The upGrad Campus Digital Marketing course demands only one thing and that is the will to learn. This course pushed me to do more, to learn through more experiences and practical executions.

 Rupali Singh

Rupali Singh

Digital Marketing
Student at upGrad Campus

rating

Though I belong to an arts and economics background, I enrolled and started learning Digital MarketingThe content quality of the program is very good and live projects are a plus. All the examples are relevant and I can clear my doubts at any point of time with the TA(Teacher assistant).

Abhishek Sharma

Abhishek Sharma

Digital Marketing
Intern at RockStar Social India

rating

“It is a genuinely wonderful experience that boosts your confidence. I'd want to express my deepest appreciation to my upGrad Campus buddy, Ritika Agnihotri, who was always there for us with solutions to all our problems, and my mentors, Jigisha Purohit and Gild Jayendra, for teaching me something new on this journey.”

Allan Alexander

Allan Alexander

Digital Marketing
Content Marketing Trainee at Codeyoung

rating

I want to thank upGrad Campus, Gild Jayendra sir and Jigisha for teaching new Digital Marketing concepts and being supportive throughout the course. Special shoutout to Kriti Vijay, my placement mentor, for helping me secure placement and Pooja ma'am, an amazing soft skills trainer, for making each session fun and interactive.

FAQs

Digital Marketing is one of the most in-demand skills for all companies today with over 1 Lakh job openings across India. To make it big in such a competitive field, you need to have a strong foundation in your core concepts. upGrad Campus’s Digital Marketing course will help you build exactly that, but with an added advantage. 

Since our course is specially curated for college students and freshers, you will get practical real-world experience with Live Projects and Case Studies on Social Media Marketing, Email Marketing, Search Engine Optimization, Web Analytics, Pay Per Clicks and more. The curriculum is always kept up-to-date, in line with the latest industry trends. 

You don’t need any specific background to apply for this Digital Marketing training. To learn Digital Marketing from upGrad Campus, a candidate must be reasonably good at English and should be pursuing an undergraduate or postgraduate degree. 

However, what we do want all our students to have is a passion for Digital Marketing above everything else. 

There are two ways to apply for the Digital Marketing Certification course at upGrad Campus.

  1. If you have any queries regarding the program, you can click on the Talk To Our Learning Consultants button on the website. Our Learning Consultants will reach out to you and will counsel you accordingly. Further, you can pay the admissions fee and block your seat to enrol in the program.
  2. If you’d like to join the upcoming batch immediately, simply click on the Enroll Now button on the website. You will be guided on the next steps to pay the Digital Marketing course fees and get access to the materials.

Our Certification will help you get positions like Digital Marketing Manager, Search Engine Marketing Manager, with specialisations in SEO, Social Media Marketing and Content. However, due to the vast nature of this field, our course will help you branch out comfortably into any other role of your preference.

Keeping your college workload in mind, the Live classes on Digital Marketing for beginners are scheduled on every Saturday, Sunday from 7 pm to 9 pm.

You will get access to 12-15 hours worth of recorded sessions per week. You can study from these at your own pace and convenience, although we do recommend spending 2-3 hours every day on self-studying. 

Apart from this, every weekend, we conduct 2 hours of Live sessions and 2 hours of Doubt clearing sessions. Live sessions are conducted with Subject Matter Experts who will explain the concepts in detail, and during doubt clearing sessions, you can directly ask your queries to Teaching Assistants. 

To make Digital Marketing for beginners easy to understand, this course covers multiple projects that give you hands-on experience. These projects include SEO Auditing on an existing company, creating a Facebook page for a company as part of their brand strategy, setting up Google Analytics where you will analyse data for the Google Merchandise Store, and work on Search Engine Marketing campaigns. These projects will be Live and will give you the opportunity to apply your skills in a real-world setting. 

Due to the hands-on nature of our Digital Marketing course, you will require a laptop in order to attend classes. However there is no requirement for any additional software.

The learning content will be available to access for 3 years post completion of your course. 

At the start of the Digital Marketing Course, you will be assigned a mentor. The role of your mentor is to help you through your course and assess your progress along the way. They are there to guide you through any queries or issues you may have during the course.

In addition, you will also be guided by Subject Matter Experts who will conduct the Live sessions and by Teaching Assistants who will help resolve your doubts.

We provide an extensive range of resources for you to dip into. Every weekend, you will have doubt clearing sessions, where you can get answers to your queries in a one-on-one manner from Teaching Assistants and Subject Matter Experts. Furthermore, you can also connect with other students in the forum and get any peer support you need.

Yes, upGrad Campus offers Placement Plus and Internship Plus – specially-curated programs where our dedicated Mentors will guide and train you for getting placed in your dream company.

These programs help you get interview-ready via profile building, resumé proofing and updation, employability tests, group discussions, mock interviews and more. And the best part? You get 3 assured internship/job opportunities upon signing up for these programs.