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Certification Program in Digital Marketing

Start your Digital Marketing journey with strong foundational concepts and practical skills. Learn Digital Marketing Strategy, SEM, SMM, SEO, YouTube, Email marketing, Analytics and current industry trends.

Live Sessions | Mentor Support | Placement Assistance
30,000
EMI starting from Rs. 3333/month
Opt for our Placement Plus program at an additional fee to get 3 assured interviews by top companies.
Admissions closing on

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  • Program
    5 Month
    Program
  • Sessions
    Live and Recorded
    Sessions
  • Hiring Partners
    300+
    Hiring Partners
  • Certification
    Guaranteed
    Certification

Master the Digital Marketing skills recruiters are looking for

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Learn skills like SEO, SEM, Social Media and Content Marketing, Branding and Marketing Analytics

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Access to live classes and one-on-one mentorship by our experts

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Course designed and conducted by the best-in-class faculty and industry leaders

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Get a guaranteed certification that will help your CV stand out

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Live projects with interactive and hands-on sessions

Digital Influence

Our program is designed to get you ready for your first job

Curated specifically for college students and freshers, our holistic curriculum covers all aspects
from fundamental concepts to interview preparation.

  • skills

    Gain holistic understanding of Digital Marketing

    Acquire the right marketing skills and hone them with live projects and case studies. Learn SEO, marketing strategies, analytics, and more.
  • skills

    Get the soft skills needed to ace your job

    1. Practice business communication
    2. Learn reporting techniques and presentation skills
  • skills

    Learn and practice the tools of the trade

    Get hands-on with the tools used for creating content and executing campaigns, including Google Analytics, WordPress, Ad Manager, and many more with online marketing certification.
  • skills

    Build proof of work and be interview-ready

    Develop an appealing portfolio and get assistance for interview preparation with resumé building, mock interviews, and career guidance.

Top companies that our alumni work at

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100+ students have already enrolled!Grab your seat quickly. The clock is ticking

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30,000

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About the program

Transform into an expert Digital Marketer and become industry-ready by mastering the latest tools on top domains like SEO, social media, digital analytics, conversion optimisation, and more. Build and execute successful campaigns for real-life industry projects sponsored by top companies. Fast track your Digital Marketing journey with guaranteed opportunities by our placement cell.

Certification and Personal Branding
  • Certificate by upGrad Campus
  • Activity: Set up your own blog and build SEO, Email Campaigns, Google Analytics and more.
Course Duration
  • 5 Months
  • 200+ Learning hours
Course Fees
30,000

Scholarships Available

Course Curriculum

  • Welcome and Introduction to the Program
  • Fundamentals of Marketing
  • Digital Marketing Channels and Metrics
  • Tackling Case Studies
  • Case Study: Protinex
  • Designing and Building a Web Presence
  • Blog Creation Project
  • Tool Lab
  • Social Media Marketing
  • Case Study : Mauka Mauka Campaign
  • Grofers (Blinkit) Assessment - SMM
  • Social Media Marketing - Live Project
  • SEO
  • SEO Live Project
  • Resources - SMM/Website Design
  • Tool Lab - SEO
  • Search Engine Marketing
  • SEM Live Project
  • Display Advertising
  • Email Marketing
  • Email Marketing Live Project
  • Content Marketing
  • Tool Lab - SEM
  • Tool Lab - Email Marketing
  • Tool Lab - Content Marketing
  • Integrated Marketing Strategy in the Digital World
  • Web Analytics
  • Web Analytics - Live Project
  • How to be a Freelancer
  • Interview Questions
  • Tool Lab - Web Analytics

The curriculum and content are subject to revision based on industry trends and updates.

 

Want to know if this is the
right course for you?

Help us with your details and our career counsellors will get in touch with you shortly!

Don’t just stop at grabbing Skills. Seize Opportunities.


  • Internships
  • Placements

Internship Plus

placement

Get your first industry experience even as you’re studying by interning at the top companies.

  • placement

    One-on-one sessions

  • placement

    Career guidance

  • placement

    300+ hiring Partners

  • placement

    Resumé building

  • placement

    Mock interviews

  • placement

    Soft skills training

Get guaranteed internship opportunities by applying for Internship Plus along with the certificate programs.

You Get Upto

50%

Fee Waiver

placement

Placement Assistance

placement

Stand out from your peers in front of the recruiters by ticking all the right boxes and get your dream career started.

  • placement

    One-on-one sessions

  • placement

    Career guidance

  • placement

    300+ hiring Partners

  • placement

    Resumé building

  • placement

    Mock interviews

  • placement

    Soft skills training

Boost your chances of getting placed by purchasing our Placement Plus program along with the certificate programs

You Get Upto

20%

Fee Waiver

placement

How does upGrad Campus make you job-ready?

You need more than a college degree to work in your dream company. upGrad Campus’s structured platform gives you the support you need to stand out from the crowd.

  • course

    Live Classes

  • course

    Mentorship Sessions

  • course

    Career Guidance

  • course

    Top Faculty & Industry Experts

  • course

    upGrad Campus Certificate

  • course

    Scholarships & Financial Assistance

Meet the Program Experts

  • Ronnie Screwvala

    Ronnie Screwvala

    Chairperson & Co-founder, upGrad

  • Mayank Kumar

    Mayank Kumar

    MD & Co-founder, upGrad

  • Bhavish Aggarwal

    Bhavish Aggarwal

    CEO & Co-founder, Ola Cabs

  • Kunal Shah

    Kunal Shah

    Founder, CRED

  • Francesco Orlandino

    Francesco Orlandino

    Digital Project Lead, L’Oréal

  • Sakhee Dheer

    Sakhee Dheer

    Head of Search Marketing, APAC, Google

  • Prashanth Balasubramanian

    Prashanth Balasubramanian

    Head of Strategy and Operations, Facebook Partnerships India

Get certified and improve yourcareer opportunities

upGrad Campus certificates are the most reliable way to make an entry into any industry and get a headstart in finding the most relevant jobs at some of the top companies in the world.

The certificate is valid for job opportunities like Digital Marketing Manager, SEM Manager, SEO Specialist, Social Media and Content Manager.

digital marketing certification

Our courses

Our world-class online courses and live classes will help you become job-ready. Choose your course here and get career guidance from the best in the industry.

What our learners have to say

Chinmay Jain

Chinmay Jain

Digital Marketing
Student at upGrad Campus

rating

I was doubtful at first about taking up this course but the upGrad Campus executives I spoke with, guided me and helped me discover the benefits of the Digital Marketing course. I took up the course and don't regret it at all. The course structure is very convenient for students. The instructors are inclusive & provide a friendly and safe environment for every learner. The upGrad Campus Digital Marketing course demands only one thing and that is the will to learn. This course pushed me to do more, to learn through more experiences and practical executions.

 Rupali Singh

Rupali Singh

Digital Marketing
Student at upGrad Campus

rating

I enrolled myself in Digital Marketing program in the mid of September 2021 and though I belong to an arts and economics background, I enrolled and started learning Digital Marketing. I am satisfied with the content quality of the program and live projects are a plus. All the examples are relevant and I can clear my doubts at any point of time with the TA(Teacher assistant). Moreover, the teacher suggests many ways to do extra for the program and that is helpful as well. I find the upGrad Campus team helpful.

Abhishek Sharma

Abhishek Sharma

Digital Marketing
Intern at RockStar Social India

rating

“It is a genuinely wonderful experience that boosts your confidence. I'd want to express my deepest appreciation to my upGrad Campus buddy, Ritika Agnihotri, who was always there for us with solutions to all our problems, and my mentors, Jigisha Purohit and Gild Jayendra, for teaching me something new on this journey.”

Allan Alexander

Allan Alexander

Digital Marketing
Content Marketing Trainee at Codeyoung

rating

“I want to thank upGrad Campus and Kriti Vijay, my placement mentor, for providing me with this platform for my career and helping me secure placement in Codeyoung.
Special shoutout to Gild Jayendra sir and Jigisha for teaching new Digital Marketing concepts and being supportive throughout the course.
Finally, I thank Pooja ma'am, an amazing soft skills trainer, for making each session fun and interactive.”

FAQs

Digital Marketing is one of the most in-demand skills for all companies today with over 1 Lakh job openings across India. To make it big in such a competitive field, you need to have a strong foundation in your core concepts. upGrad Campus’s Digital Marketing course will help you build exactly that, but with an added advantage. 

Since our course is specially curated for college students and freshers, you will get practical real-world experience with Live Projects and Case Studies on Social Media Marketing, Email Marketing, Search Engine Optimization, Web Analytics, Pay Per Clicks and more. The curriculum is always kept up-to-date, in line with the latest industry trends. 

You don’t need any specific background to apply for this Digital Marketing training. To learn Digital Marketing from upGrad Campus, a candidate must be reasonably good at English and should be pursuing an undergraduate or postgraduate degree. 

However, what we do want all our students to have is a passion for Digital Marketing above everything else. 

There are two ways to apply for the Digital Marketing Certification course at upGrad Campus.

  1. If you have any queries regarding the program, you can click on the Talk To Our Learning Consultants button on the website. Our Learning Consultants will reach out to you and will counsel you accordingly. Further, you can pay the admissions fee and block your seat to enrol in the program.
  2. If you’d like to join the upcoming batch immediately, simply click on the Enroll Now button on the website. You will be guided on the next steps to pay the Digital Marketing course fees and get access to the materials.

Our Certification will help you get positions like Digital Marketing Manager, Search Engine Marketing Manager, with specialisations in SEO, Social Media Marketing and Content. However, due to the vast nature of this field, our course will help you branch out comfortably into any other role of your preference.

Keeping your college workload in mind, the Live classes on Digital Marketing for beginners are scheduled on every Saturday, Sunday from 7 pm to 9 pm.

You will get access to 12-15 hours worth of recorded sessions per week. You can study from these at your own pace and convenience, although we do recommend spending 2-3 hours every day on self-studying. 

Apart from this, every weekend, we conduct 2 hours of Live sessions and 2 hours of Doubt clearing sessions. Live sessions are conducted with Subject Matter Experts who will explain the concepts in detail, and during doubt clearing sessions, you can directly ask your queries to Teaching Assistants. 

To make Digital Marketing for beginners easy to understand, this course covers multiple projects that give you hands-on experience. These projects include SEO Auditing on an existing company, creating a Facebook page for a company as part of their brand strategy, setting up Google Analytics where you will analyse data for the Google Merchandise Store, and work on Search Engine Marketing campaigns. These projects will be Live and will give you the opportunity to apply your skills in a real-world setting. 

Due to the hands-on nature of our Digital Marketing course, you will require a laptop in order to attend classes. However there is no requirement for any additional software.

The learning content will be available to access for 3 years post completion of your course. 

At the start of the Digital Marketing Course, you will be assigned a mentor. The role of your mentor is to help you through your course and assess your progress along the way. They are there to guide you through any queries or issues you may have during the course.

In addition, you will also be guided by Subject Matter Experts who will conduct the Live sessions and by Teaching Assistants who will help resolve your doubts.

We provide an extensive range of resources for you to dip into. Every weekend, you will have doubt clearing sessions, where you can get answers to your queries in a one-on-one manner from Teaching Assistants and Subject Matter Experts. Furthermore, you can also connect with other students in the forum and get any peer support you need.

Yes, upGrad Campus offers Placement Plus and Internship Plus – specially-curated programs where our dedicated Mentors will guide and train you for getting placed in your dream company.

These programs help you get interview-ready via profile building, resumé proofing and updation, employability tests, group discussions, mock interviews and more. And the best part? You get 3 assured internship/job opportunities upon signing up for these programs.