They got their dream job. #AageKiSocho to get yours!
Daksh Khatter
Toral Patel
Rana Anshika
Tisha Chopra
Meghesh S R
Bedaant Srivastav
Sejal Chordiya
Mohammed Athiq
Nafisa Bashir
Pushpanjali Kumar
Muskan Chaudhari
Akash Mishra
Sajid Ahmed
Smaranik Roy
Mohammad Amaan
Krishnendu Modal
Highlights of our Digital Marketing Program
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Curated specially for Freshers
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Guaranteed Certification
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5 Months of Training
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200+ Learning hours
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125+ Hours of Recorded Sessions
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65+ Hours of Live Sessions
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1:1 interactions with industry professionals
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Curriculum includes AI integrated Marketing
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10+ Case Studies
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6+ Hands-on Projects
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Experts from Google and Meta
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40+ Tools and Platforms
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Mentor-led Internships at top companies
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Includes Meta Blueprint Certification Test worth 50$
Tools and platforms covered
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5 MonthProgram
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Live and RecordedSessions
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300+Hiring Partners
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GuaranteedCertification
Master the Digital Marketing skills recruiters are looking for
Learn skills like SEO, SEM, Social Media and Content Marketing, Branding and Marketing Analytics
Access to live classes and one-on-one mentorship by our experts
Course designed and conducted by the best-in-class faculty and industry leaders
Get a guaranteed certification that will help your CV stand out
Live projects with interactive and hands-on sessions
Our program is designed to get you ready for your first job
Curated specifically for college students and freshers, our holistic curriculum covers all aspects
from fundamental concepts to interview preparation.
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Gain holistic understanding of Digital Marketing
Acquire the right marketing skills and hone them with live projects and case studies. Learn SEO, marketing strategies, analytics, and more. -
Get the soft skills needed to ace your job
1. Practice business communication
2. Learn reporting techniques and presentation skills -
Learn and practice the tools of the trade
Get hands-on with the tools used for creating content and executing campaigns, including Google Analytics, WordPress, Ad Manager, and many more with online marketing certification. -
Build proof of work and be interview-ready
Develop an appealing portfolio and get assistance for interview preparation with resumé building, mock interviews, and career guidance.
Level up your Digital Marketing game with Generative AI
- Learn how to leverage ChatGPT in creating SEO optimised content
- Use AI chatbots to plan better strategies and build calendars
- Utilise ChatGPT to analyse Social Media Metrics and gain key insights
- Compare other AI Chatbots in the market and choose the best one for your needs
- Leverage Sora to build stunning video content for social media, product demonstrations and campaign teasers
Unlock Bonus Meta & Google Certifications
Take the certification exams along with the course and get recognised by the best of the best!
Top companies that our alumni work at
Last date of application:
Still not sure?
About the program
Transform into an expert Digital Marketer and become industry-ready by mastering the latest tools on top domains like SEO, social media, digital analytics, conversion optimisation, and more. Build and execute successful campaigns for real-life industry projects sponsored by top companies. Fast track your Digital Marketing journey with guaranteed opportunities by our placement cell.
- Certificate by upGrad Campus
- Activity: Set up your own blog and build SEO, Email Campaigns, Google Analytics and more.
- 5 Months
- 200+ Learning hours
Scholarships Available
Course Curriculum
- Succeeding in Digital Marketing
- SMART Framework
- Introduction to Marketing
- Segmentation, Targeting and Positioning
- Marketing Management through the Concept of 4Ps
- Branding, Brand Equity, Brand Models with Examples
- List of Digital Marketing Channels
- Mapping Channels to Funnel Stages
- Digital Marketing Framework
- Digital Media Metrics
- Digital Marketing Metrics at Funnel Stages
- Revenue Metrics
- Elements & Design of a Website
- Information Architecture and Wireframes
- Visual Design, Implementation and Testing
- The Hook Framework
- Introduction to Plesk & Wordpress
- Blog Guidelines
- Integrating Analytics
- Remarketing with Google Analytics
- Remarketing with Facebook Ads
- Remarketing with Mobile Ads
- Popular Social Media Channels
- Social Media Plan
- Social Media Execution Strategies - Paid & Organic
- Online Reputation Management
- Social Media Ad Formats
- Measuring Social Media Performance
- Organic & Paid YouTube Marketing
- Facebook Live Campaign
- Troubleshooting
- SEO Basics
- Keyword Strategy
- SEO Strategy & SEO Audit
- Content Optimization
- Technical Optimization
- Authority
- Keyword Performance
- Future of SEO - Video, Voice, Mobile, Local
- SEO for Blogs
- Facebook Ads
- Twitter Analytics
- Hootsuite
- Hubspot
- SMM Tools
- Google Search Console
- Keyword Research Tools
- SEO Tools
- Creating an SEM Campaign
- Budgeting, Bidding, Keyword Match & Conversion Tracking
- Keyword Planning
- Landing Page
- SEM Metrics
- Search Ad Campaign
- Types of Display Ads
- Banner Blindness & Moment-based Marketing
- Goals & Components
- Building an Email Campaign
- Email Marketing Analysis & Optimization
- Tone, Subject Lines, Email Body Copy
- Create Account & Audience List
- Design Email
- Email Marketing Guidelines
- Content Marketing vs Advertising
- Jobs, Skills & Companies
- Content Marketing Plan
- Content Themes, 7A Framework
- Content Calendar & Promotions
- Google Search Ads
- GMass
- Mailchimp
- Freepik
- Integrated Marketing Framework
- Integrated Marketing Communication
- Building an Integrated Marketing Plan
- Introduction to Web Analytics
- Marketing Analytics Data Collection
- Google Analytics Walkthrough
- Analyse Data for Google Merchandise Store
- Google Analytics Reports
- Role and Importance
- Attract Clients
- Pricing Your Work
- Introduction to ChatGPT
- How to use ChatGPT to generate website content
- Job Landscape Change with ChatGPT
- How to use ChatGPT for Keyword Generation
- Understanding the Limitations of AI in Digital Marketing
- ChatGPT Marketing Use Cases
- Live Session: Make videos using AI tool Sora
The curriculum and content are subject to revision based on industry trends and updates.
Want to master these topics?
Get in touch with us and we’ll help you get started on your learning journey!
Master Digital Marketing with 6 Hands-on Projects
Blog Creation Project
This involves setting up a website on WordPress and creating a blog based on...
SEO Live Project
This project involves performing SEO on your blog or conducting an SEO audit of...
Social Media Live Project
Here, you will run a campaign on Facebook Ads manager to drive traffic to your...
Search Engine Marketing Project
Run a search and display campaign on Google Ads to drive traffic to your blog. ...
Email Marketing Project
In this project, you will build your own mailing list, design and automate emails....
Google Analytics Project
Learners will analyze their blog using Google Analytics. They will generate, read....
Get real-world experience with our Mentor-led Internships
Strengthen your Digital Marketing skills under the guidance of Industry Mentors.
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1:1 interactions
with Mentor -
Group Sessions
with peers -
4 weeks
duration -
Projects tailored
for various domains
Get your Mentor-led Internship Certificate from one of these companies:
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Teach for India
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Cult.fit
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Sports Authority of India
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The Thickshake Factory
Land job opportunities with Placement Plus
Start your Digital Marketing course certification with placement opportunities and transform into an expert Digital Marketer.
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One-on-one sessions
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Career guidance
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300+ hiring Partners
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Resumé building
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Mock interviews
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Soft skills training
Boost your chances of getting placed by purchasing our Placement Plus program along with the certificate programs
You Get Upto
22.2%
Fee Waiver
Meet the Program Experts
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Ronnie Screwvala
Chairperson & Co-founder, upGrad
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Mayank Kumar
MD & Co-founder, upGrad
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Bhavish Aggarwal
CEO & Co-founder, Ola Cabs
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Kunal Shah
Founder, CRED
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Francesco Orlandino
Digital Project Lead, L’Oréal
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Sakhee Dheer
Head of Search Marketing, APAC, Google
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Prashanth Balasubramanian
Head of Strategy and Operations, Facebook Partnerships India
Get certified to improve your career opportunities
Meet the Program Experts
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Ronnie Screwvala
Chairperson & Co-founder, upGrad
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Mayank Kumar
MD & Co-founder, upGrad
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Bhavish Aggarwal
CEO & Co-founder, Ola Cabs
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Kunal Shah
Founder, CRED
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Francesco Orlandino
Digital Project Lead, L’Oréal
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Sakhee Dheer
Head of Search Marketing, APAC, Google
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Prashanth Balasubramanian
Head of Strategy and Operations, Facebook Partnerships India
Get certified and improve yourcareer opportunities
upGrad Campus certificates are the most reliable way to make an entry into any industry and get a headstart in finding the most relevant jobs at some of the top companies in the world.
The certificate is valid for job opportunities like Digital Marketing Manager, SEM Manager, SEO Specialist, Social Media and Content Manager.
Students! Unlock more with
Get 20% off on our Digital Marketing program! Register on UNiDAYS with your student credentials to claim the offer.
How does upGrad Campus make you job-ready?
You need more than a college degree to work in your dream company. upGrad Campus’s structured platform gives you the support you need to stand out from the crowd.
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Live Classes
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Mentorship Sessions
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Career Guidance
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Top Faculty & Industry Experts
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upGrad Campus Certificate
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Scholarships & Financial Assistance
FAQs
Digital Marketing is one of the most in-demand skills for all companies today with over 1 Lakh job openings across India. To make it big in such a competitive field, you need to have a strong foundation in your core concepts. upGrad Campus’s Digital Marketing course, designed specifically for freshers, will help you build exactly that, but with an added advantage.
Since our course is specially curated for fresh graduates, you will get practical real-world experience with Live Projects and Case Studies on Social Media Marketing, Email Marketing, Search Engine Optimization, Web Analytics, Pay Per Clicks and more. The curriculum is always kept up-to-date, in line with the latest industry trends.
You don’t need any specific background to apply for this Digital Marketing training. To learn Digital Marketing from upGrad Campus, a candidate must be reasonably good at English and should be a fresher.
However, what we do want all our students to have is a passion for Digital Marketing above everything else.
There are two ways to apply for the Digital Marketing Certification course at upGrad Campus.
- If you have any queries regarding the program, you can click on the Talk To Our Learning Consultants button on the website. Our Learning Consultants will reach out to you and will counsel you accordingly. Further, you can pay the admissions fee and block your seat to enrol in the program.
- If you’d like to join the upcoming batch immediately, simply click on the Enroll Now button on the website. You will be guided on the next steps to pay the Digital Marketing course fees and get access to the materials.
Our Certification will help you get positions like Digital Marketing Manager, Search Engine Marketing Manager, with specialisations in SEO, Social Media Marketing and Content. However, due to the vast nature of this field, our course will help you branch out comfortably into any other role of your preference.
Keeping your college workload in mind, the Live classes on Digital Marketing for beginners are scheduled on every Saturday, Sunday from 7 pm to 9 pm.
You will get access to 12-15 hours worth of recorded sessions per week. You can study from these at your own pace and convenience, although we do recommend spending 2-3 hours every day on self-studying.
Apart from this, every weekend, we conduct 2 hours of Live sessions and 2 hours of Doubt clearing sessions. Live sessions are conducted with Subject Matter Experts who will explain the concepts in detail, and during doubt clearing sessions, you can directly ask your queries to Teaching Assistants.
To make Digital Marketing for beginners easy to understand, this course covers multiple projects that give you hands-on experience. These projects include SEO Auditing on an existing company, creating a Facebook page for a company as part of their brand strategy, setting up Google Analytics where you will analyse data for the Google Merchandise Store, and work on Search Engine Marketing campaigns. These projects will be Live and will give you the opportunity to apply your skills in a real-world setting.
Due to the hands-on nature of our Digital Marketing course, you will require a laptop in order to attend classes. However there is no requirement for any additional software.
The learning content will be available to access for 3 years post completion of your course.
At the start of the Digital Marketing Course, you will be assigned a mentor. The role of your mentor is to help you through your course and assess your progress along the way. They are there to guide you through any queries or issues you may have during the course.
In addition, you will also be guided by Subject Matter Experts who will conduct the Live sessions and by Teaching Assistants who will help resolve your doubts.
We provide an extensive range of resources for you to dip into. Every weekend, you will have doubt clearing sessions, where you can get answers to your queries in a one-on-one manner from Teaching Assistants and Subject Matter Experts. Furthermore, you can also connect with other students in the forum and get any peer support you need.
Yes, upGrad Campus offers Placement Plus – a specially-curated program where our dedicated Mentors will guide and train you for getting placed in your dream company.
This program will help you get interview-ready via profile building, resumé proofing and updation, employability tests, group discussions, mock interviews and more. And the best part? You get 3 assured internship/job opportunities upon signing up for these programs.