#1 Digital Marketing Certification Course | upGrad Campus
Level up your #AageKiSoch. Enroll in our course and get a chance to win our Entrepreneurship Program worth Rs. 70,000 for FREE!
Level up your #AageKiSoch. Enroll in our course and get a chance to win our Entrepreneurship Program worth Rs. 70,000 for FREE!
Level up your #AageKiSoch. Enroll in our course and get a chance to win our Entrepreneurship Program worth Rs. 70,000 for FREE!
Level up your #AageKiSoch. Enroll in our course and get a chance to win our Entrepreneurship Program worth Rs. 70,000 for FREE!
Level up your #AageKiSoch. Enroll in our course and get a chance to win our Entrepreneurship Program worth Rs. 70,000 for FREE!
Level up your #AageKiSoch. Enroll in our course and get a chance to win our Entrepreneurship Program worth Rs. 70,000 for FREE!
Level up your #AageKiSoch. Enroll in our course and get a chance to win our Entrepreneurship Program worth Rs. 70,000 for FREE!
Level up your #AageKiSoch. Enroll in our course and get a chance to win our Entrepreneurship Program worth Rs. 70,000 for FREE!
Level up your #AageKiSoch. Enroll in our course and get a chance to win our Entrepreneurship Program worth Rs. 70,000 for FREE!
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Job-ready Program in Digital Marketing

Get hands-on experience in Digital Marketing Strategy, SEM, SMM, SEO, YouTube, Performance Marketing, Analytics, Email marketing, ChatGPT and other current industry trends.

Live Sessions | Latest Gen AI tools | Mentor Support
47,000 (No additional taxes)
65,000

EMI starting from Rs. 4778/month
. 3 assured Interview Opportunities with Placement Plus
View Pay after placement plan
Admissions closing on
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They got their dream job. #AageKiSocho to get yours!

Daksh Khatter

Salary: 7 LPA

Toral Patel

Salary: 7.1 LPA

Tisha Chopra

Salary: 6 LPA

Meghesh S R

Salary: 6 LPA

Mohammed Athiq

Nafisa Bashir

Pushpanjali Kumar

Mohammad Amaan

Salary: 7 LPA

Krishnendu Modal

Salary: 7.1 LPA

Highlights of our Digital Marketing Program

  • Curated specially for Freshers
    Curated specially for Freshers
  •  Guaranteed Certification
    Guaranteed Certification
  • 5 Months of Training
    5 Months of Training
  • 200+ Learning hours
    200+ Learning hours
  • 125+ Hours of Recorded Sessions
    125+ Hours of Recorded Sessions
  • 65+ Hours of Live Sessions
    65+ Hours of Live Sessions
  • 1:1 interactions with industry professionals
    1:1 interactions with industry professionals
  • Curriculum includes AI integrated Marketing
    Curriculum includes AI integrated Marketing
  • 10+ Case Studies
    10+ Case Studies
  • 6+ Hands-on Projects
    6+ Hands-on Projects
  • Experts from Google and Meta
    Experts from Google and Meta
  • 40+ Tools and Platforms
    40+ Tools and Platforms
  • Mentor-led Internships at top companies
    Mentor-led Internships at top companies
  • Includes Meta Blueprint Certification Test worth 50$
    Includes Meta Blueprint Certification Test worth 50$

What our learners have to say

Mohammad Amaan

Mohammad Amaan

Digital Marketing
Student at upGrad Campus

rating

The course covered a wide range of topics, from SEO to Social Media Marketing, and provided hands-on practice with industry-standard tools and techniques. One of the key benefits of the course was the emphasis on practical skills and real-world projects helped me understand how to create effective digital marketing campaigns and measure their impact.

Namrata Fulboinwar

Namrata Fulboinwar

Digital Marketing
Student at upGrad Campus

rating

Through this journey, I've delved into the fundamentals of marketing, explored various digital marketing channels, and mastered the art of leveraging metrics for success. With hands-on experience in WordPress, Social Media Marketing Project on Facebook, SEO, Email Marketing and web analytics, I am excited for the next chapter in my digital marketing journey!

Arghyadip Saha

Arghyadip Saha

Digital Marketing
Student at upGrad Campus

rating

I want to express my sincere gratitude to my mentor Shraddha Somani who has been with me every step of the way. Her guidance, insights, and unwavering support have been instrumental in helping me achieve this milestone. This journey has equipped me with valuable knowledge and skills and broadened my horizons in the dynamic world of digital marketing.

Qhuasain Husain

Qhuasain Husain

Digital Marketing
Student at upGrad Campus

rating

This course has been an incredible journey, helping me gain a deeper understanding of the latest trends and strategies in digital marketing. I've not only enhanced my knowledge but also refined my skills to excel in the ever-evolving digital landscape. Thank you for providing this invaluable opportunity for professional growth and the excellent guidance.

Aarti Mistry

Aarti Mistry

Digital Marketing
Student at upGrad Campus

rating

I transitioned from Business Analytics to Digital Marketing with this course from upGrad Campus! This certification has equipped me with essential skills in SEO, social media, and data analytics. I am now poised and excited to apply my expertise in real-world scenarios. I am grateful for the knowledge gained and ready to embark on this new chapter.

Subham Dandriyal

Subham Dandriyal

Digital Marketing
Student at upGrad Campus

rating

I am thrilled to announce that I've just earned my Digital Marketing Certification from upGrad Campus! In today's fast-paced digital landscape, staying updated with the latest marketing strategies is crucial. This certification journey has been an incredible learning experience, and I'm proud to have expanded my knowledge in digital marketing.

Shakshi Maheshwari

Shakshi Maheshwari

Digital Marketing
Student at upGrad Campus

rating

I am excited to share that I have successfully completed the Digital Marketing course from upGrad Campus! Over the past 8 months, I've gained hands-on experience in areas such as Social Media Marketing, SEO, Search Engine Marketing, and more. Thank you, upGrad Campus for equipping me with the necessary skills to thrive in the digital world.

Prabuddha Basu

Prabuddha Basu

Digital Marketing
Student at upGrad Campus

rating

I’m happy to share that I’ve completed my certification in Digital Marketing from upGrad Campus! The important thing which allowed me to stand out was the case studies like Blinkit, Uber, Protinex and more. Studying those helped me understand how engaging Digital Marketing is and what I was missing in my career.

Indrayani Sapkal

Indrayani Sapkal

Digital Marketing
Student at upGrad Campus

rating

I have gained in-depth knowledge and practical skills in various aspects of digital marketing, including social media marketing, search engine optimization, web analytics, and more. This certification has equipped me with the tools and strategies to effectively navigate the digital landscape and drive results.

Abhishek Sharma

Abhishek Sharma

Digital Marketing
Student at upGrad Campus

rating

It is a genuinely wonderful experience that boosts your confidence. I'd want to express my deepest appreciation to my upGrad Campus buddy, Ritika Agnihotri, who was always there for us with solutions to all our problems, and my mentors, Jigisha Purohit and Gild Jayendra, for teaching me something new on this journey.

Allan Alexander

Allan Alexander

Digital Marketing
Student at upGrad Campus

rating

I want to thank upGrad Campus, Gild Jayendra sir and Jigisha for teaching new Digital Marketing concepts and being supportive throughout the course. Special shoutout to Kriti Vijay, my placement mentor, for helping me secure placement and Pooja ma'am, an amazing soft skills trainer, for making each session fun and interactive.

Tools and platforms covered

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  • Program
    5 Month
    Program
  • Sessions
    Live and Recorded
    Sessions
  • Hiring Partners
    300+
    Hiring Partners
  • Certification
    Guaranteed
    Certification

Master the Digital Marketing skills recruiters are looking for

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Learn skills like SEO, SEM, Social Media and Content Marketing, Branding and Marketing Analytics

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Access to live classes and one-on-one mentorship by our experts

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Course designed and conducted by the best-in-class faculty and industry leaders

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Get a guaranteed certification that will help your CV stand out

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Live projects with interactive and hands-on sessions

Digital Influence

Our program is designed to get you ready for your first job

Curated specifically for college students and freshers, our holistic curriculum covers all aspects
from fundamental concepts to interview preparation.

  • skills

    Gain holistic understanding of Digital Marketing

    Acquire the right marketing skills and hone them with live projects and case studies. Learn SEO, marketing strategies, analytics, and more.
  • skills

    Get the soft skills needed to ace your job

    1. Practice business communication
    2. Learn reporting techniques and presentation skills
  • skills

    Learn and practice the tools of the trade

    Get hands-on with the tools used for creating content and executing campaigns, including Google Analytics, WordPress, Ad Manager, and many more with online marketing certification.
  • skills

    Build proof of work and be interview-ready

    Develop an appealing portfolio and get assistance for interview preparation with resumé building, mock interviews, and career guidance.

Level up your Digital Marketing game with Generative AI

  • Learn how to leverage ChatGPT in creating SEO optimised content
  • Use AI chatbots to plan better strategies and build calendars
  • Utilise ChatGPT to analyse Social Media Metrics and gain key insights
  • Compare other AI Chatbots in the market and choose the best one for your needs
  • Leverage Sora to build stunning video content for social media, product demonstrations and campaign teasers
ChatGPT

Unlock Bonus Meta & Google Certifications

Take the certification exams along with the course and get recognised by the best of the best!

Top companies that our alumni work at

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100+ students have already enrolled!Grab your seat quickly. The clock is ticking

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47,000 (No additional taxes)

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About the program

Transform into an expert Digital Marketer and become industry-ready by mastering the latest tools on top domains like SEO, social media, digital analytics, conversion optimisation, and more. Build and execute successful campaigns for real-life industry projects sponsored by top companies. Fast track your Digital Marketing journey with guaranteed opportunities by our placement cell.

Certification and Personal Branding
  • Certificate by upGrad Campus
  • Activity: Set up your own blog and build SEO, Email Campaigns, Google Analytics and more.
Course Duration
  • 5 Months
  • 200+ Learning hours
Course Fees
47,000 (No additional taxes)

Scholarships Available

Course Curriculum

  • Succeeding in Digital Marketing
  • SMART Framework
  • Introduction to Marketing
  • Segmentation, Targeting and Positioning
  • Marketing Management through the Concept of 4Ps
  • Branding, Brand Equity, Brand Models with Examples
  • List of Digital Marketing Channels
  • Mapping Channels to Funnel Stages
  • Digital Marketing Framework
  • Digital Media Metrics
  • Digital Marketing Metrics at Funnel Stages
  • Revenue Metrics
  • Elements & Design of a Website
  • Information Architecture and Wireframes
  • Visual Design, Implementation and Testing
  • The Hook Framework
  • Introduction to Plesk & Wordpress
  • Blog Guidelines
  • Integrating Analytics
  • Remarketing with Google Analytics
  • Remarketing with Facebook Ads
  • Remarketing with Mobile Ads
  • Popular Social Media Channels
  • Social Media Plan
  • Social Media Execution Strategies - Paid & Organic
  • Online Reputation Management
  • Social Media Ad Formats
  • Measuring Social Media Performance
  • Organic & Paid YouTube Marketing
  • Facebook Live Campaign
  • Troubleshooting
  • SEO Basics
  • Keyword Strategy
  • SEO Strategy & SEO Audit
  • Content Optimization
  • Technical Optimization
  • Authority
  • Keyword Performance
  • Future of SEO - Video, Voice, Mobile, Local
  • SEO for Blogs
  • Facebook Ads
  • Twitter Analytics
  • Hootsuite
  • Hubspot
  • SMM Tools
  • Google Search Console
  • Keyword Research Tools
  • SEO Tools
  • Creating an SEM Campaign
  • Budgeting, Bidding, Keyword Match & Conversion Tracking
  • Keyword Planning
  • Landing Page
  • SEM Metrics
  • Search Ad Campaign
  • Types of Display Ads
  • Banner Blindness & Moment-based Marketing
  • Goals & Components
  • Building an Email Campaign
  • Email Marketing Analysis & Optimization
  • Tone, Subject Lines, Email Body Copy
  • Create Account & Audience List
  • Design Email
  • Email Marketing Guidelines
  • Content Marketing vs Advertising
  • Jobs, Skills & Companies
  • Content Marketing Plan
  • Content Themes, 7A Framework
  • Content Calendar & Promotions
  • Google Search Ads
  • GMass
  • Mailchimp
  • Freepik
  • Integrated Marketing Framework
  • Integrated Marketing Communication
  • Building an Integrated Marketing Plan
  • Introduction to Web Analytics
  • Marketing Analytics Data Collection
  • Google Analytics Walkthrough
  • Analyse Data for Google Merchandise Store
  • Google Analytics Reports
  • Role and Importance
  • Attract Clients
  • Pricing Your Work
  • Introduction to ChatGPT
  • How to use ChatGPT to generate website content
  • Job Landscape Change with ChatGPT
  • How to use ChatGPT for Keyword Generation
  • Understanding the Limitations of AI in Digital Marketing
  • ChatGPT Marketing Use Cases
  • Live Session: Make videos using AI tool Sora

The curriculum and content are subject to revision based on industry trends and updates.

 

Want to master these topics?

Get in touch with us and we’ll help you get started on your learning journey!

Master Digital Marketing with 6 Hands-on Projects

Blog Creation Project

This involves setting up a website on WordPress and creating a blog based on...

SEO Live Project

This project involves performing SEO on your blog or conducting an SEO audit of...

Social Media Live Project

Here, you will run a campaign on Facebook Ads manager to drive traffic to your...

Search Engine Marketing Project

Run a search and display campaign on Google Ads to drive traffic to your blog. ...

Email Marketing Project

In this project, you will build your own mailing list, design and automate emails....

Google Analytics Project

Learners will analyze their blog using Google Analytics. They will generate, read....

Get real-world experience with our Mentor-led Internships

Strengthen your Digital Marketing skills under the guidance of Industry Mentors.

  • 1:1 interactions with Mentor

    1:1 interactions
    with Mentor

  • Group Sessions with peers

    Group Sessions
    with peers

  • 4 weeks duration

    4 weeks
    duration

  • Projects tailored for various domains

    Projects tailored
    for various domains

Get your Mentor-led Internship Certificate from one of these companies:

  • Projects tailored for various domains

    Teach for India

  • Projects tailored for various domains

    Cult.fit

  • Projects tailored for various domains

    Sports Authority of India

  • Projects tailored for various domains

    The Thickshake Factory

Land job opportunities with Placement Plus

placement

Start your Digital Marketing course certification with placement opportunities and transform into an expert Digital Marketer.

  • placement

    One-on-one sessions

  • placement

    Career guidance

  • placement

    300+ hiring Partners

  • placement

    Resumé building

  • placement

    Mock interviews

  • placement

    Soft skills training

Boost your chances of getting placed by purchasing our Placement Plus program along with the certificate programs

You Get Upto

22.2%

Fee Waiver

placement
Digital Influence
Digital Influence

Meet the Program Experts

  • Ronnie Screwvala

    Ronnie Screwvala

    Chairperson & Co-founder, upGrad

  • Mayank Kumar

    Mayank Kumar

    MD & Co-founder, upGrad

  • Bhavish Aggarwal

    Bhavish Aggarwal

    CEO & Co-founder, Ola Cabs

  • Kunal Shah

    Kunal Shah

    Founder, CRED

  • Francesco Orlandino

    Francesco Orlandino

    Digital Project Lead, L’Oréal

  • Sakhee Dheer

    Sakhee Dheer

    Head of Search Marketing, APAC, Google

  • Prashanth Balasubramanian

    Prashanth Balasubramanian

    Head of Strategy and Operations, Facebook Partnerships India

Get certified to improve your career opportunities

Digital Influence
Digital Influence
Digital Influence

Meet the Program Experts

  • Ronnie Screwvala

    Ronnie Screwvala

    Chairperson & Co-founder, upGrad

  • Mayank Kumar

    Mayank Kumar

    MD & Co-founder, upGrad

  • Bhavish Aggarwal

    Bhavish Aggarwal

    CEO & Co-founder, Ola Cabs

  • Kunal Shah

    Kunal Shah

    Founder, CRED

  • Francesco Orlandino

    Francesco Orlandino

    Digital Project Lead, L’Oréal

  • Sakhee Dheer

    Sakhee Dheer

    Head of Search Marketing, APAC, Google

  • Prashanth Balasubramanian

    Prashanth Balasubramanian

    Head of Strategy and Operations, Facebook Partnerships India

Get certified and improve yourcareer opportunities

upGrad Campus certificates are the most reliable way to make an entry into any industry and get a headstart in finding the most relevant jobs at some of the top companies in the world.

The certificate is valid for job opportunities like Digital Marketing Manager, SEM Manager, SEO Specialist, Social Media and Content Manager.

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Students! Unlock more with

Get 20% off on our Digital Marketing program! Register on UNiDAYS with your student credentials to claim the offer.

How does upGrad Campus make you job-ready?

You need more than a college degree to work in your dream company. upGrad Campus’s structured platform gives you the support you need to stand out from the crowd.

  • course

    Live Classes

  • course

    Mentorship Sessions

  • course

    Career Guidance

  • course

    Top Faculty & Industry Experts

  • course

    upGrad Campus Certificate

  • course

    Scholarships & Financial Assistance

What our learners have to say

Mohammad Amaan

Mohammad Amaan

Digital Marketing
Student at upGrad Campus

rating

The course covered a wide range of topics, from SEO to Social Media Marketing, and provided hands-on practice with industry-standard tools and techniques. One of the key benefits of the course was the emphasis on practical skills and real-world projects helped me understand how to create effective digital marketing campaigns and measure their impact.

Namrata Fulboinwar

Namrata Fulboinwar

Digital Marketing
Student at upGrad Campus

rating

Through this journey, I've delved into the fundamentals of marketing, explored various digital marketing channels, and mastered the art of leveraging metrics for success. With hands-on experience in WordPress, Social Media Marketing Project on Facebook, SEO, Email Marketing and web analytics, I am excited for the next chapter in my digital marketing journey!

Arghyadip Saha

Arghyadip Saha

Digital Marketing
Student at upGrad Campus

rating

I want to express my sincere gratitude to my mentor Shraddha Somani who has been with me every step of the way. Her guidance, insights, and unwavering support have been instrumental in helping me achieve this milestone. This journey has equipped me with valuable knowledge and skills and broadened my horizons in the dynamic world of digital marketing.

Qhuasain Husain

Qhuasain Husain

Digital Marketing
Student at upGrad Campus

rating

This course has been an incredible journey, helping me gain a deeper understanding of the latest trends and strategies in digital marketing. I've not only enhanced my knowledge but also refined my skills to excel in the ever-evolving digital landscape. Thank you for providing this invaluable opportunity for professional growth and the excellent guidance.

Aarti Mistry

Aarti Mistry

Digital Marketing
Student at upGrad Campus

rating

I transitioned from Business Analytics to Digital Marketing with this course from upGrad Campus! This certification has equipped me with essential skills in SEO, social media, and data analytics. I am now poised and excited to apply my expertise in real-world scenarios. I am grateful for the knowledge gained and ready to embark on this new chapter.

Subham Dandriyal

Subham Dandriyal

Digital Marketing
Student at upGrad Campus

rating

I am thrilled to announce that I've just earned my Digital Marketing Certification from upGrad Campus! In today's fast-paced digital landscape, staying updated with the latest marketing strategies is crucial. This certification journey has been an incredible learning experience, and I'm proud to have expanded my knowledge in digital marketing.

Shakshi Maheshwari

Shakshi Maheshwari

Digital Marketing
Student at upGrad Campus

rating

I am excited to share that I have successfully completed the Digital Marketing course from upGrad Campus! Over the past 8 months, I've gained hands-on experience in areas such as Social Media Marketing, SEO, Search Engine Marketing, and more. Thank you, upGrad Campus for equipping me with the necessary skills to thrive in the digital world.

Prabuddha Basu

Prabuddha Basu

Digital Marketing
Student at upGrad Campus

rating

I’m happy to share that I’ve completed my certification in Digital Marketing from upGrad Campus! The important thing which allowed me to stand out was the case studies like Blinkit, Uber, Protinex and more. Studying those helped me understand how engaging Digital Marketing is and what I was missing in my career.

Indrayani Sapkal

Indrayani Sapkal

Digital Marketing
Student at upGrad Campus

rating

I have gained in-depth knowledge and practical skills in various aspects of digital marketing, including social media marketing, search engine optimization, web analytics, and more. This certification has equipped me with the tools and strategies to effectively navigate the digital landscape and drive results.

Abhishek Sharma

Abhishek Sharma

Digital Marketing
Student at upGrad Campus

rating

It is a genuinely wonderful experience that boosts your confidence. I'd want to express my deepest appreciation to my upGrad Campus buddy, Ritika Agnihotri, who was always there for us with solutions to all our problems, and my mentors, Jigisha Purohit and Gild Jayendra, for teaching me something new on this journey.

Allan Alexander

Allan Alexander

Digital Marketing
Student at upGrad Campus

rating

I want to thank upGrad Campus, Gild Jayendra sir and Jigisha for teaching new Digital Marketing concepts and being supportive throughout the course. Special shoutout to Kriti Vijay, my placement mentor, for helping me secure placement and Pooja ma'am, an amazing soft skills trainer, for making each session fun and interactive.

FAQs

Digital Marketing is one of the most in-demand skills for all companies today with over 1 Lakh job openings across India. To make it big in such a competitive field, you need to have a strong foundation in your core concepts. upGrad Campus’s Digital Marketing course, designed specifically for freshers, will help you build exactly that, but with an added advantage.  

Since our course is specially curated for fresh graduates, you will get practical real-world experience with Live Projects and Case Studies on Social Media Marketing, Email Marketing, Search Engine Optimization, Web Analytics, Pay Per Clicks and more. The curriculum is always kept up-to-date, in line with the latest industry trends. 

You don’t need any specific background to apply for this Digital Marketing training. To learn Digital Marketing from upGrad Campus, a candidate must be reasonably good at English and should be a fresher.

However, what we do want all our students to have is a passion for Digital Marketing above everything else. 

There are two ways to apply for the Digital Marketing Certification course at upGrad Campus.

  1. If you have any queries regarding the program, you can click on the Talk To Our Learning Consultants button on the website. Our Learning Consultants will reach out to you and will counsel you accordingly. Further, you can pay the admissions fee and block your seat to enrol in the program.
  2. If you’d like to join the upcoming batch immediately, simply click on the Enroll Now button on the website. You will be guided on the next steps to pay the Digital Marketing course fees and get access to the materials.

Our Certification will help you get positions like Digital Marketing Manager, Search Engine Marketing Manager, with specialisations in SEO, Social Media Marketing and Content. However, due to the vast nature of this field, our course will help you branch out comfortably into any other role of your preference.

Keeping your college workload in mind, the Live classes on Digital Marketing for beginners are scheduled on every Saturday, Sunday from 7 pm to 9 pm.

You will get access to 12-15 hours worth of recorded sessions per week. You can study from these at your own pace and convenience, although we do recommend spending 2-3 hours every day on self-studying. 

Apart from this, every weekend, we conduct 2 hours of Live sessions and 2 hours of Doubt clearing sessions. Live sessions are conducted with Subject Matter Experts who will explain the concepts in detail, and during doubt clearing sessions, you can directly ask your queries to Teaching Assistants. 

To make Digital Marketing for beginners easy to understand, this course covers multiple projects that give you hands-on experience. These projects include SEO Auditing on an existing company, creating a Facebook page for a company as part of their brand strategy, setting up Google Analytics where you will analyse data for the Google Merchandise Store, and work on Search Engine Marketing campaigns. These projects will be Live and will give you the opportunity to apply your skills in a real-world setting. 

Due to the hands-on nature of our Digital Marketing course, you will require a laptop in order to attend classes. However there is no requirement for any additional software.

The learning content will be available to access for 3 years post completion of your course. 

At the start of the Digital Marketing Course, you will be assigned a mentor. The role of your mentor is to help you through your course and assess your progress along the way. They are there to guide you through any queries or issues you may have during the course.

In addition, you will also be guided by Subject Matter Experts who will conduct the Live sessions and by Teaching Assistants who will help resolve your doubts.

We provide an extensive range of resources for you to dip into. Every weekend, you will have doubt clearing sessions, where you can get answers to your queries in a one-on-one manner from Teaching Assistants and Subject Matter Experts. Furthermore, you can also connect with other students in the forum and get any peer support you need.

Yes, upGrad Campus offers Placement Plus – a specially-curated program where our dedicated Mentors will guide and train you for getting placed in your dream company.

This program will help you get interview-ready via profile building, resumé proofing and updation, employability tests, group discussions, mock interviews and more. And the best part? You get 3 assured internship/job opportunities upon signing up for these programs.