Top companies that our alumni work at
Digital Marketing platforms and tools
About the Course
- Master core skills including SEO training, SEM, Social Media Marketing training, Content Marketing, Branding, and Marketing Analytics.
- Live classes by the best-in-class faculty and industry leaders in this Digital Marketing online program.
- Personalised mentorship by top experts in this Digital Marketing training program.
- Transition into executive roles in digital marketing with India’s best Digital Marketing course.
- Participation in live industry projects sponsored by top companies across industries
100+ Hours of Recorded Content
Designed for Beginners
100+ students have already enrolled!Grab your seat quickly. The clock is ticking
Last date of application:
EMI starting from Rs. 4589/month
Get certified and improve yourcareer opportunities
upGrad Campus certificates are the most reliable way to make an entry into any industry and get a headstart in finding the most relevant jobs at some of the top companies in the world.
The certificate is valid for job opportunities like Digital Marketing Manager, SEM Manager, SEO Specialist, Social Media and Content Manager.
Our program is designed to get you ready for your first job
Curated specifically for college students and freshers, our holistic curriculum covers all aspects from fundamental concepts to interview preparation.
Gain holistic understanding of Digital MarketingAcquire the right marketing skills and hone them with live projects and case studies. Learn SEO, marketing strategies, analytics, and more.
Get the soft skills needed to ace your job1. Practice business communication
2. Learn reporting techniques and presentation skills
Learn and practice the tools of the tradeGet hands-on with the tools used for creating content and executing campaigns, including Google Analytics, WordPress, Ad Manager, and many more with online marketing certification.
Build proof of work and be interview-readyDevelop an appealing portfolio and get assistance for interview preparation with resumé building, mock interviews, and career guidance.
About the program
Transform into an expert Digital Marketer and become industry-ready by mastering the latest tools on top domains like SEO, social media, digital analytics, conversion optimisation, and more. Build and execute successful campaigns for real-life industry projects sponsored by top companies. Fast track your Digital Marketing journey with guaranteed opportunities by our placement cell.
- Certificate by upGrad Campus
- Activity: Set up your own blog and build SEO, Email Campaigns, Google Analytics and more.
- 5 Months
- 200+ Learning hours
- Succeeding in Digital Marketing
- SMART Framework
- Introduction to Marketing
- Segmentation, Targeting and Positioning
- Marketing Management through the Concept of 4Ps
- Branding, Brand Equity, Brand Models with Examples
- List of Digital Marketing Channels
- Mapping Channels to Funnel Stages
- Digital Marketing Framework
- Digital Media Metrics
- Digital Marketing Metrics at Funnel Stages
- Revenue Metrics
- Elements & Design of a Website
- Information Architecture and Wireframes
- Visual Design, Implementation and Testing
- The Hook Framework
- Introduction to Plesk & Wordpress
- Blog Guidelines
- Integrating Analytics
- Remarketing with Google Analytics
- Remarketing with Facebook Ads
- Remarketing with Mobile Ads
- Popular Social Media Channels
- Social Media Plan
- Social Media Execution Strategies - Paid & Organic
- Online Reputation Management
- Social Media Ad Formats
- Measuring Social Media Performance
- Organic & Paid YouTube Marketing
- Facebook Live Campaign
- SEO Basics
- Keyword Strategy
- SEO Strategy & SEO Audit
- Content Optimization
- Technical Optimization
- Keyword Performance
- Future of SEO - Video, Voice, Mobile, Local
- SEO for Blogs
- Facebook Ads
- Twitter Analytics
- SMM Tools
- Google Search Console
- Keyword Research Tools
- SEO Tools
- Creating an SEM Campaign
- Budgeting, Bidding, Keyword Match & Conversion Tracking
- Keyword Planning
- Landing Page
- SEM Metrics
- Search Ad Campaign
- Types of Display Ads
- Banner Blindness & Moment-based Marketing
- Making Ad Creative
- Goals & Components
- Building an Email Campaign
- Email Marketing Analysis & Optimization
- Tone, Subject Lines, Email Body Copy
- Create Account & Audience List
- Design Email
- Email Marketing Guidelines
- Content Marketing vs Advertising
- Jobs, Skills & Companies
- Content Marketing Plan
- Content Themes, 7A Framework
- Content Calendar & Promotions
- Google Search Ads
- Integrated Marketing Framework
- Integrated Marketing Communication
- Building an Integrated Marketing Plan
- Introduction to Web Analytics
- Marketing Analytics Data Collection
- Google Analytics Walkthrough
- Analyse Data for Google Merchandise Store
- Google Analytics Reports
- Role and Importance
- Attract Clients
- Pricing Your Work
The curriculum and content are subject to revision based on industry trends and updates.
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right course for you?
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Last date of application:
Don't just stop at grabbing Skills. Seize Opportunities.
Get your first industry experience even as you're studying by interning at the top companies.
300+ Hiring Partners
Soft skills training
Get guaranteed internship opportunities by applying for Internship Plus along with the certificate programs.
You Get Upto
With qualified opportunities from the best organisations in the world, upGrad Campus makes sure your skills get the spotlight they deserve.
300+ hiring Partners
Soft skills training
Boost your chances of getting placed by purchasing our placement support program along with the certificate programs
You Get Upto
How does upGrad Campus make you job-ready?
You need more than a college degree to work in your dream company. upGrad Campus’s structured platform gives you the support you need to stand out from the crowd.
Top Faculty & Industry Experts
upGrad Campus Certificate
Scholarships & Financial Assistance
Meet the Program Experts
Chairperson & Co-founder, upGrad
MD & Co-founder, upGrad
CEO & Co-founder, Ola Cabs
Digital Project Lead, L’Oréal
Head of Search Marketing, APAC, Google
Head of Strategy and Operations, Facebook Partnerships India
What our learners have to say
Student at upGrad Campus
The course structure is very convenient for students. The instructors are inclusive and provide a friendly and safe environment for every learner. The upGrad Campus Digital Marketing course demands only one thing and that is the will to learn. This course pushed me to do more, to learn through more experiences and practical executions.
Student at upGrad Campus
Though I belong to an arts and economics background, I enrolled and started learning Digital MarketingThe content quality of the program is very good and live projects are a plus. All the examples are relevant and I can clear my doubts at any point of time with the TA(Teacher assistant).
Intern at RockStar Social India
“It is a genuinely wonderful experience that boosts your confidence. I'd want to express my deepest appreciation to my upGrad Campus buddy, Ritika Agnihotri, who was always there for us with solutions to all our problems, and my mentors, Jigisha Purohit and Gild Jayendra, for teaching me something new on this journey.”
Trainee at Codeyoung
I want to thank upGrad Campus, Gild Jayendra sir and Jigisha for teaching new Digital Marketing concepts and being supportive throughout the course. Special shoutout to Kriti Vijay, my placement mentor, for helping me secure placement and Pooja ma'am, an amazing soft skills trainer, for making each session fun and interactive.
Digital Marketing is one of the most in-demand skills for all companies today with over 1 Lakh job openings across India. To make it big in such a competitive field, you need to have a strong foundation in your core concepts. upGrad Campus’s Digital Marketing course will help you build exactly that, but with an added advantage.
Since our course is specially curated for college students and freshers, you will get practical real-world experience with Live Projects and Case Studies on Social Media Marketing, Email Marketing, Search Engine Optimization, Web Analytics, Pay Per Clicks and more. The curriculum is always kept up-to-date, in line with the latest industry trends.
You don’t need any specific background to apply for this Digital Marketing training. To learn Digital Marketing from upGrad Campus, a candidate must be reasonably good at English and should be pursuing an undergraduate or postgraduate degree.
However, what we do want all our students to have is a passion for Digital Marketing above everything else.
There are two ways to apply for the Digital Marketing Certification course at upGrad Campus.
- If you have any queries regarding the program, you can click on the Talk To Our Learning Consultants button on the website. Our Learning Consultants will reach out to you and will counsel you accordingly. Further, you can pay the admissions fee and block your seat to enrol in the program.
- If you’d like to join the upcoming batch immediately, simply click on the Enroll Now button on the website. You will be guided on the next steps to pay the Digital Marketing course fees and get access to the materials.
Our Certification will help you get positions like Digital Marketing Manager, Search Engine Marketing Manager, with specialisations in SEO, Social Media Marketing and Content. However, due to the vast nature of this field, our course will help you branch out comfortably into any other role of your preference.
Keeping your college workload in mind, the Live classes on Digital Marketing for beginners are scheduled on every Saturday, Sunday from 7 pm to 9 pm.
You will get access to 12-15 hours worth of recorded sessions per week. You can study from these at your own pace and convenience, although we do recommend spending 2-3 hours every day on self-studying.
Apart from this, every weekend, we conduct 2 hours of Live sessions and 2 hours of Doubt clearing sessions. Live sessions are conducted with Subject Matter Experts who will explain the concepts in detail, and during doubt clearing sessions, you can directly ask your queries to Teaching Assistants.
To make Digital Marketing for beginners easy to understand, this course covers multiple projects that give you hands-on experience. These projects include SEO Auditing on an existing company, creating a Facebook page for a company as part of their brand strategy, setting up Google Analytics where you will analyse data for the Google Merchandise Store, and work on Search Engine Marketing campaigns. These projects will be Live and will give you the opportunity to apply your skills in a real-world setting.
Due to the hands-on nature of our Digital Marketing course, you will require a laptop in order to attend classes. However there is no requirement for any additional software.
The learning content will be available to access for 3 years post completion of your course.
At the start of the Digital Marketing Course, you will be assigned a mentor. The role of your mentor is to help you through your course and assess your progress along the way. They are there to guide you through any queries or issues you may have during the course.
In addition, you will also be guided by Subject Matter Experts who will conduct the Live sessions and by Teaching Assistants who will help resolve your doubts.
We provide an extensive range of resources for you to dip into. Every weekend, you will have doubt clearing sessions, where you can get answers to your queries in a one-on-one manner from Teaching Assistants and Subject Matter Experts. Furthermore, you can also connect with other students in the forum and get any peer support you need.
Yes, upGrad Campus offers Placement Plus and Internship Plus – specially-curated programs where our dedicated Mentors will guide and train you for getting placed in your dream company.
These programs help you get interview-ready via profile building, resumé proofing and updation, employability tests, group discussions, mock interviews and more. And the best part? You get 3 assured internship/job opportunities upon signing up for these programs.