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Digital Marketing platforms and tools
About the Course
- Master core skills including SEO training, SEM, Social Media Marketing training, Content Marketing, Branding, and Marketing Analytics.
- Live classes by the best-in-class faculty and industry leaders in this Digital Marketing online program.
- Personalised mentorship by top experts in this Digital Marketing training program.
- Transition into executive roles in digital marketing with India’s best Digital Marketing course.
- Participation in live industry projects sponsored by top companies across industries
100+ Hours of Recorded Content
Designed for Beginners
100+ students have already enrolled!Grab your seat quickly. The clock is ticking
Last date of application:
EMI starting from Rs. 4167/month
Get certified and improve yourcareer opportunities
upGrad Campus certificates are the most reliable way to make an entry into any industry and get a headstart in finding the most relevant jobs at some of the top companies in the world.
The certificate is valid for job opportunities like Digital Marketing Manager, SEM Manager, SEO Specialist, Social Media and Content Manager.
Our program is designed to get you ready for your first job
Curated specifically for college students and freshers, our holistic curriculum covers all aspects from fundamental concepts to interview preparation.
Gain holistic understanding of Digital MarketingAcquire the right marketing skills and hone them with live projects and case studies. Learn SEO, marketing strategies, analytics, and more.
Get the soft skills needed to ace your job1. Practice business communication
2. Learn reporting techniques and presentation skills
Learn and practice the tools of the tradeGet hands-on with the tools used for creating content and executing campaigns, including Google Analytics, WordPress, Ad Manager, and many more with online marketing certification.
Build proof of work and be interview-readyDevelop an appealing portfolio and get assistance for interview preparation with resumé building, mock interviews, and career guidance.
About the program
Transform into an expert Digital Marketer and become industry-ready by mastering the latest tools on top domains like SEO, social media, digital analytics, conversion optimisation, and more. Build and execute successful campaigns for real-life industry projects sponsored by top companies. Fast track your Digital Marketing journey with guaranteed opportunities by our placement cell.
Certification and Personal Branding
- Certificate by upGrad Campus
- Activity: Set up your own blog and build SEO, Email Campaigns, Google Analytics and more.
- 5 Months
- 200+ Learning hours
- Welcome and Introduction to the Program
- Fundamentals of Marketing
- Digital Marketing Channels and Metrics
- Tackling Case Studies
- Case Study: Protinex
- Designing and Building a Web Presence
- Blog Creation Project
- Tool Lab
- Social Media Marketing
- Case Study : Mauka Mauka Campaign
- Grofers (Blinkit) Assessment - SMM
- Social Media Marketing - Live Project
- SEO Live Project
- Resources - SMM/Website Design
- Tool Lab - SEO
- Search Engine Marketing
- SEM Live Project
- Display Advertising
- Email Marketing
- Email Marketing Live Project
- Content Marketing
- Tool Lab - SEM
- Tool Lab - Email Marketing
- Tool Lab - Content Marketing
- Integrated Marketing Strategy in the Digital World
- Web Analytics
- Web Analytics - Live Project
- How to be a Freelancer
- Interview Questions
- Tool Lab - Web Analytics
The curriculum and content are subject to revision based on industry trends and updates.
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right course for you?
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Enroll now and get an amazing deal with additional career support
Last date of application:
With qualified opportunities from the best organisations in the world, upGrad Campus makes sure your skills get the spotlight they deserve.
300+ hiring Partners
Soft skills training
Boost your chances of getting placed by purchasing our Placement Plus program along with the certificate programs
You Get Upto
How does upGrad Campus make you job-ready?
You need more than a college degree to work in your dream company. upGrad Campus’s structured platform gives you the support you need to stand out from the crowd.
Top Faculty & Industry Experts
upGrad Campus Certificate
Scholarships & Financial Assistance
Meet the Program Experts
Chairperson & Co-founder, upGrad
Siddharth Roy Kapur
Ex-Managing Director, Disney India
MD & Co-founder, upGrad
CEO & Co-founder, Ola Cabs
Digital Project Lead, L’Oréal
Head of Search Marketing, APAC, Google
Head of Strategy and Operations, Facebook Partnerships India
What our learners have to say
Student at upGrad Campus
I was doubtful at first about taking up this course but the upGrad Campus executives I spoke with, guided me and helped me discover the benefits of the Digital Marketing course. I took up the course and don't regret it at all. The course structure is very convenient for students. The instructors are inclusive & provide a friendly and safe environment for every learner. The upGrad Campus Digital Marketing course demands only one thing and that is the will to learn. This course pushed me to do more, to learn through more experiences and practical executions.
Student at upGrad Campus
I enrolled myself in Digital Marketing program in the mid of September 2021 and though I belong to an arts and economics background, I enrolled and started learning Digital Marketing. I am satisfied with the content quality of the program and live projects are a plus. All the examples are relevant and I can clear my doubts at any point of time with the TA(Teacher assistant). Moreover, the teacher suggests many ways to do extra for the program and that is helpful as well. I find the upGrad Campus team helpful.
In this tech-driven world, Digital Marketing has become a cornerstone for companies. Brands have also shifted their focus from traditional advertising and moved to bring everything to the computer screens and mobile. As more channels of communication have opened up, the need for people qualified to keep pace with it has grown too. This is why the demand for Digital Marketing is on the rise today.
upGrad Campus is India’s largest higher education platform that makes college students ready for the best jobs.
- Learn from the world’s best faculty and industry experts
- Premium learning content and study materials
- Excellent student mentor support and on-demand teacher assistance
- Focus on practical hands-on experience with industry-relevant case studies, live projects, and capstone projects
- Dedicated placement support platform for you to access the best job opportunities from the world’s top companies
A candidate must have completed 10+2 or HSC or equivalent examinations with at least 60% in SSC and HSC, and at least 50% in undergraduate exams to date. However, the eligibility criteria may vary for each program.
The admission process starts with applying for a program on the upGrad campus website.
Following are the key steps in the admission process:
- Step 1: Complete the application. Contact our learning consultant and fill up the application form.
- Step 2: Get shortlisted & receive the admissions offer letter. Our admissions committee will review your profile followed by a screening interview with one of our senior counselors. Upon being selected, an offer letter will be sent to you confirming your admission to the program.
Step 3: Block your seat. Block your seat and enroll in the program. Get access to the course material and begin your journey to a successful career.
upGrad Campus is an initiative by upGrad that strives to provide world-class job-ready programs for college students. It is one of the best online learning platforms in the world, which provides in-depth learning through extensive modules and study materials and practical knowledge through case studies, live projects, and capstone projects. Furthermore, upGrad Campus offers exemplary placement assistance, enabling you to access the best job opportunities in top companies in the industry.
Yes, upGrad Campus offers Placement Plus – a program you can avail as an add-on service to access qualified job opportunities from the top organisations. There are dedicated mentors to assist you during the placement process after the successful completion of a program. Placement Plus helps you get interview-ready via profile building, resumé proofing and updation, employability tests, mock interviews and more.