Digital marketing: everything you need to know

Digital marketing is the method of marketing products or services using digital platforms and devices. Digital marketing involves the application of techniques and sharing information for the purposes of promoting new products and services and engaging with customers through online platforms. A career in digital marketing can be a good choice as there is an increased demand for digital marketing managers in companies.

Digital Marketer Skills

A career in Digital Marketing offers a lot of opportunities but one needs to acquire a range of skills and prove his competency to become a successful digital marketing professional. To be successful in getting a desired digital marketing job one has to be equipped with the following set of digital marketing skills. Let’s check out the most important digital marketer skills.

Data Analysis: Digital Marketers must have good knowledge to use analytical tools to process information from various online sources about customer profiles including their interests and preferences.

Content Creation: The success of digital marketing depends on suitable content creation that helps to pull the target audience to the brand. The goal is to make the information relevant to their needs and give a solution to their problems. It’s important to communicate your ideas clearly and in a manner compelling to the people.

Knowledge of SEO/SEM: As a digital marketer, driving traffic to online content is the most vital step in connecting with your audience. A digital marketer must have a solid knowledge of the dynamics of SEO along with the procedure to optimize all forms of content for better client engagement.

Social Media Expertise: Digital Marketing managers must have a clear idea of how to use social media platforms to reach out to different segments of the audience. The quality and relevancy of the content are major factors that marketers need to understand while creating social media strategies. Each social media platform is different so digital marketers have to design their content accordingly which helps to establish their brand.

The prime focus of business nowadays is gradually being shifted towards adopting digital technology for marketing products and services. Digital marketing managers are responsible for implementing, monitoring, and managing marketing strategies that help an organization to attain greater exposure and reach a broad audience. The results of their efforts include increased sales, revenue, and growth.

Digital Marketing Career Opportunities

To be a successful digital marketing professional you need to acquire a strong knowledge base and range of digital marketing skills as required. To get a digital marketing job, you need to be equipped with some basic skills like Search Engine Optimization, Email Marketing, Web Analytics, Content Marketing, and Conversion Optimization techniques. To cope with the changes happening in the digital marketing industry you have to put in a lot of effort to bring tangible results. If you can show some great work you will be rewarded with promising careers in digital marketing.

Digital Marketing Jobs in India

The scope of digital marketing has seen drastic growth in recent years. Huge multinational companies spend a significant proportion of their marketing budgets on digital marketing. India has the 2nd largest number of internet users in the world so the digital marketing career opportunities have been very impressive and showing an upward trend. Digital marketing agencies are now at the forefront of business and work with some of the best brands in the country. In the digital marketing field, you can also grow laterally and you can handle different job roles depending on your skill-set.

A digital marketing career also offers lucrative salaries. The average salary of a digital marketer at an executive-level position can be in the range of INR 2.50 lakhs to 5.0 lakhs per annum. A digital marketing manager’s salary varies between INR 8.0 lakhs to 10.0 lakhs per annum. The job demand in the digital marketing field is likely to increase by 10% in the next five years. This will increase the scope of digital marketing jobs in India and abroad. 

Some of the best digital marketing jobs in India not only offer a high salary package but also provide opportunities for career growth, job security, and reputation which make the career in digital marketing really attractive. With the ‘Digital India’ campaign, the entire job scenario in digital marketing is likely to experience a boost in future days. A brief idea about the job roles of a digital marketing manager is given below: 

Digital Media Managers: This managerial role is responsible for designing marketing campaigns in digital channels to create awareness about a brand, product, or service.

Pay-Per-Click Managers: These professionals are responsible to enhance PPC campaigns in organizations using keyword selection, copy improvement, and comprehensive search strategies.

SEM/SEO Specialists: Search Engine Marketing (SEM) and Search Engine Optimization (SEO) experts are required to evolve techniques to improve brand visibility in a digital platform. 

E-commerce Specialists: This role has emerged as a very important role in organizations that work for cost-effective E-commerce solutions for retail business. 

Brand marketing Managers: They have a very effective role in business as they apply brand positioning strategies that stimulate the emotions of target consumers and influence their purchasing decisions.

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