Digital Marketing Courses, Fees, Admission, Institutes, Syllabus, Jobs And Skills 2021

“Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin, author, entrepreneur, teacher

The above quote talks about the importance of marketing. It has been proved right especially during the pandemic when most of the businesses had to create an online presence to survive. Digital marketing has shown positive results in revenue and reputation building in recent times. There is increased demand for digital marketing professionals especially in the present scenario of massive application of online platforms in businesses. To start a career in digital marketing, one needs to build up skills and acquire a clear understanding of digital marketing concepts. 

There are different options available in India and abroad to learn digital marketing through various courses and training programs which help to develop necessary digital marketing skills for aspiring candidates.

Digital marketing has different disciplines with unique career opportunities. But one needs to thoroughly understand the basics of digital marketing and then learn to apply the skills in the best possible ways. There are some best digital marketing courses available offline and online that will help to build the skills needed to become a successful digital marketer and boost your career.

Digital Marketing Courses 

Digital marketing skills are important not only for digital marketing professionals but also for anyone who wants to build an online presence like business entrepreneurs and marketing specialists. The best digital marketing courses give a holistic knowledge and cover a wide range of topics and specializations, along with living projects and applications to help students get a better domain experience. It focuses on digital marketing practices and procedures that are proven to work. Each course covers a wide range of actionable procedures to apply in the digital marketing field. The following list explains some major topics that are generally covered in Digital Marketing courses:

SEO Foundation: Different tools and techniques for Search Engine Optimization 

Mobile Marketing: Utilizing mobile applications for sales and meeting

E-Mail Marketing: Development and advancements in E-mail marketing trends and mapping customers

Content Marketing: Creating high-quality and SEO-friendly content to effectively get engage audiences

Website Optimization: Increase traffic and impact by improving the performance of the website.

Pay-per-click: Different types of PPC, compelling search ads, using keywords to improve display and engagement of advertisements.

Marketing Automation: Sales conversion from leads, and techniques to build an effective conversation with customers for increasing revenue

Digital Analysis: Evolution and update on digital features for information sharing and end-to-end customer experience

Digital Marketing Syllabus

The Digital Marketing Courses Syllabus varies as per course level, but the prime focus lies on developing two main skills, Executive Skills-which includes all the knowledge required to begin a career in digital marketing, and Managerial Skills-which prescribes the ways to use your knowledge in the practical scenario. Some of the major topics covered in the digital marketing course syllabus are as follows: 

• Introduction to Digital Marketing
• Affiliate Marketing
• Social Media Marketing
• Search Engine Optimization (SEO)
• Mobile Marketing
• Email Marketing
• Content Creation, Management & Promotion
• Customer Relationship Management (CRM)
• Advertising Optimization Strategies
• Digital Marketing Project Management
• Introduction to Web Analytics
• Digital Marketing Budgeting, Planning & Forecast
• Marketing Data Analytics
• Competitor and Website Analysis

Digital Marketing Institutes

There are quite a few leading institutions that offer digital marketing courses in India to enhance the knowledge of aspiring candidates and equip them with effective skills to apply in marketing. Some of the Digital Marketing Training Institutes that use offline as well as online platforms for providing training to suitable candidates willing to learn digital marketing concepts and strategies for building a successful career:

UpGrad Campus

UpGrad has launched a very recent training program in digital marketing especially for college students. They have collaborated with the industry’s best experts to improve their educational programs. It provides the best job-oriented online courses for college students. Their world-class online courses and live classes help one to become job-ready. Their best-in-class faculty teach digital marketing skills like SEO, SEM, Social Media and Content Marketing, Branding and Marketing Analytics, which makes you job-ready.

Digital Marketing Institute

This institute helps you to build digital skills and advance your career. They offer both short and comprehensive digital marketing programs.

There are many online and offline platforms to learn Digital Marketing. You must choose one that covers a wide range of digital marketing concepts and not just one area. 

Digital Marketing Skills

One needs to acquire a range of skills to become a successful digital marketing professional. To be successful in getting a desired digital marketing job and prove your competency, one has to be equipped with the following set of digital marketing skills:

Data Analysis

Digital Marketers must know how to use analysis tools to analyze data about the source of traffic and customer profiles including their interests and online preferences. This is perhaps the most valuable source of audience insight.

Content Creation

The heart of digital marketing is to create content that helps to pull the target audience to the brand. The goal is to make the information relevant to their needs and give a solution to their problems. It’s important to communicate your ideas clearly and in a manner compelling to the people.

Knowledge on SEO

As a digital marketer, driving traffic to your online content is the most vital step in connecting with your audience. To succeed in digital marketing, solid knowledge of the dynamics of SEO is crucial along with the procedure to optimize all forms of content for better client engagement.

Social Media Expertise

Digital Marketers must have a clear idea about the social media platforms they use to post content and reach out to different segments of the audience. The quality and relevancy of the content are major factors that marketers need to understand while creating social media strategies. Digital marketers have to design compelling content which can help establish their brand in social media. They also have to be mindful of the algorithm of each social media platform while they create content. 

Digital Marketing Jobs

There are various levels of digital marketing courses available which provide certifications, diplomas, bachelors, and master’s degrees in digital marketing. Popular digital marketing courses include PG Diploma in Digital Marketing, BBA in Digital Marketing, MBA in Digital Marketing. There are facilities to pursue the digital marketing course online. Digital marketing online courses offer many advantages. They are suitable for beginners as well as working professionals who need to learn advanced-level courses.

For somebody who has just graduated from high school, a digital marketing course online is the first step to learn about the basics of digital marketing. For this, different opportunities are there like Google, upGrad Campus, Udemy, or other similar web platforms. After that, they can apply for a job in the same field.

Some top institutions offer digital marketing certifications for a short duration to a long duration. Students of 10^th or 12^th standard can also start a digital marketing course online, provided they are aware of the basic concepts of the internet and social media. For entry into diploma-level digital marketing courses, or PG Diploma level digital marketing courses, a candidate must secure at least 50% in 12^th standard or graduation level respectively. Candidates having exposure to IT, marketing, commerce and professional experience can also take admission in master’s level courses in digital marketing.

The fees for digital marketing courses vary depending on the level of the course. The below details give a brief idea about course fees in digital marketing for different levels.

Certifications:  INR 10,000 – INR 50,000

Diploma:  INR 5,000-20,000

Bachelors’: INR 1 lakhs – INR 5 lakhs

Masters’: INR 4 lakhs -10 lakhs

Private Institutions: INR 15,000 – INR 1.50 lakhs

IIMS: INR 45,000 – INR 1.80 lakhs

Learning digital marketing offers several career opportunities. So one can consider focusing on this field but it is important to learn the strategies thoroughly that can be applied in the industry as a whole when it comes to professional digital marketing. This is exactly what the upGrad campus Digital Marketing course focuses on to make you job-ready.

Disclaimer: The success of job placement / interview opportunity depends on various factors including but not limited to the individual's qualifications, experience, and efforts in seeking employment. Our organization makes no guarantees or representations regarding the level or timing of job placement / interview opportunity. Relevant terms and conditions will apply for any guarantee provided by upGrad.