The Power of Data Visualisation in Business Analytics

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In today’s data-driven world, businesses have access to an overwhelming amount of information. However, simply collecting data is not enough.

To gain valuable insights and make informed decisions, businesses need to be able to effectively analyse and communicate their data findings. This is where the power of Data Visualisation comes in.

Today Data Visualisation has become an indispensable tool for Business Analytics – so much so that it has become a cornerstone in every business analytics training program.

Why Visualisation Matters in Business Analytics

Why Visualisation Matters in Business Analytics

Data Visualisation allows businesses to understand and communicate complex information in a way that is easy to comprehend.

Raw data can be difficult to interpret, especially when there is a large amount of information. By transforming this data into visual representations, such as charts, graphs, and dashboards, business analysts can quickly and effectively communicate important insights and trends to decision-makers.

Visualisation also allows businesses to identify patterns and relationships that might be otherwise difficult to see. When data is presented in a visual format, it becomes easier to spot trends and patterns that may not be immediately apparent from the data itself. This can help businesses identify new opportunities, optimise operations, and make more informed decisions.

Data Visualisation Tools in Business Analytics

Data Visualisation Tools in Business Analytics

There are many Data Visualisation tools available that businesses can use for analytics. Here are some popular ones.

Tableau: Tableau is a powerful Data Visualisation tool that allows businesses to create interactive dashboards, reports, and charts. It is user-friendly and offers a variety of data connectors that make it easy to communicate with different data sources.

Power BI: Power BI is a business analytics service by Microsoft that provides interactive visualisations and business intelligence capabilities with an interface simple enough for end users to create their own reports and dashboards.

Google Data Studio: Google Data Studio is a free data visualisation tool that allows businesses to create interactive dashboards and reports using data from a variety of sources, including Google Analytics, Google Sheets, and Google AdWords.

Domo: Domo is a cloud-based platform that allows businesses to create real-time dashboards and reports, and collaborate with team members in real-time.

SAP Lumira: SAP Lumira is an analytics and data visualisation tool that allows businesses to create interactive dashboards and reports using data from a variety of sources, including SAP HANA and SAP BusinessObjects.

These are just a few examples of data visualisation tools that are suitable for businesses. The choice of tool depends on the specific needs and requirements of the business, as well as the data sources they are using.

Importance of Right Visualisation

Importance of Right Visualisation

Choosing the right visualisation can make the difference between effectively communicating insights or confusing your audience.

The right visualisation can help you convey complex information in a clear and concise manner, allowing your audience to quickly understand and interpret your data.

There are several common types of visualisations used in data visualisation, including:

Bar charts: Bar charts are used to compare different categories of data. They display data as horizontal or vertical bars, with the length of the bar representing the value of the data.

Line charts: Line charts are used to show trends over time. They display data as a series of points connected by a line, with the position of the points representing the value of the data.

Scatter plots: Scatter plots are used to show the relationship between two variables. They display data as a series of points on a graph, with the position of the points representing the values of the two variables.

Pie charts: Pie charts are used to show how a whole is divided into different parts. They display data as a circle divided into slices, with the size of each slice representing the proportion of the data.

Heat maps: Heat maps are used to show the distribution of data values over a two-dimensional area. They display data as a grid of coloured squares, with the colour of each square representing the value of the data.

Tree maps: Tree maps are used to show hierarchical data structures. They display data as a series of nested rectangles, with the size of each rectangle representing the value of the data.

These are just a few examples of common types of visualisations used in data visualisation. The choice of visualisation depends on the type of data being analysed and the insights that need to be communicated.

Picking The Best Program for Your Journey

Picking The Best Program for Your Journey

If the field of Business Analytics excites you and you see your future self excelling in this field, then here are some tips you can follow while choosing a Data Visualisation course.

To choose the right course, you should look for one that covers the following topics:

Understanding different data types: A good course will teach you how to identify the different types of data (e.g., categorical, continuous, etc.) and which visualisations are best suited for each type.

Identifying your goals: The course should cover how to determine what you want to communicate with your data and how to choose a visualisation that effectively communicates that message.

Considering your audience: A course on data visualisation should teach you how to consider your audience’s needs and level of data literacy when choosing a visualisation.

Evaluating different visualisations: The course should cover the advantages and disadvantages of different types of visualisations and how to choose the one that best suits your data and goals.

Testing and refining: Finally, a good course will teach you how to test your visualisations with your audience and adjust to improve their clarity and effectiveness.

By choosing a course that covers these topics, you can choose the right business analytics certification program.



Choosing the right business analytics certification program for your business analytics journey requires careful consideration of your career goals, course content, quality of instruction, mode of delivery, and industry recognition. By taking these factors into account, you can choose a course that will help you achieve your career goals and succeed in the field of business analytics.

Kickstart your business analytics journey with the upGrad Campus business analytics training program. With this program, learn how to tackle complex business problems using in-demand tools.

Industry Insights: Business Analytics Salary and Job Outlook

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Business Analytics is a rapidly growing field that has revolutionised the market. It involves the use of advanced techniques and tools to analyse and interpret data, uncover insights, and make informed business decisions. As businesses increasingly rely on data-driven decision-making, the demand for business analyst courses is skyrocketing.

With the help of more efficient and smarter technologies and automation, this field is growing really fast.

Business Analytics is the need of the hour – whether you are an entrepreneur, a business owner, or even an individual. It is defined as a process where companies collect, analyse and store data. However, rather than referring to the broader field of business analytics, many businesses use this term to describe their own analytical processes.

This blog will help you learn more about the job outlook for a business analytics certification program that can be used in different industries. You will also learn about the salary offered to a business analyst based on different factors such as experience, location, and more.

Business Analytics Job Prospects

Business Analytics Job Prospects

The job prospects of business analytics are strong. According to a report by the U.S. Bureau of Labor Statistics (BLS), analytical job roles are spread across various industries:

  • Management analysts: 14%
  • Operations research analysts: 25%
  • Market research analysts: 22%
  • Financial analysts: 6%

Since every industry needs business analysts, they are in high demand. Every industry that produces goods, provides services, or both wants to make better decisions to increase sales and profits. To accomplish that, they require qualified professionals who can work with data sets that are continuously expanding in volume, importance, and complexity.

Business Analytics Salary

Business Analytics Salary

The salary for a fresher who has just completed a business analytics certification program in India can vary depending on several factors such as the level of experience, the industry, and the geographic location. On average, a Business Analytics professional can expect to earn between INR 4,00,000 to INR 15,00,000 per year in India.

Salary Based on Location

In India, the annual salary of a business analyst differs based on the city they are working in. To give you a better idea, here is a list of cities and the salary that you can expect as a business analyst there. Note that, this is an average annual salary for each city and it may differ depending on your skills and experience as well.

  • Bangalore – Rs 7,38,092
  • New Delhi – Rs 6,08,820
  • Pune – Rs 7,52,994
  • Mumbai – Rs 6,19,360
  • Hyderabad – Rs 6,38,815 
  • Kolkata – Rs 6,81,163

Salary Based on Experience

One of the main factors that determines your salary as a business analyst is your experience. You will get better as you gain more experience working with different organisations. Based on your experiences, this is the average base salary you can expect in India.

  • Entry Level Business Analyst – Rs 3,69,525
  • Early-Career Business Analyst – Rs 5,13,065
  • Mid-Career Business Analyst – Rs 8,56,871
  • Late-Career Business Analyst – Rs 12,89,367
  • Experienced Business Analyst – Rs 19,65,270

Salary Based on Industry

Your salary as a business analyst also depends on the industry you are working in. Here is a comprehensive list of the annual salaries you might anticipate as a business analyst depending on your sector:

  • IT Consulting and Services – Rs 7,00,000 
  • Financial Services – Rs 8,10,000
  • Manufacturing – Rs 7,00,000
  • Hardware and Networking – Rs 7,30,000
  • Internet – Rs 8,40,000



We are sure this blog has helped you to learn about the job outlook and salary trends based on multiple factors after pursuing a business analyst course. As we’ve seen, your past corporate experience, industry type, and even location will impact how much you earn. While it is difficult to give a single figure, it’s clear that business analysts are generally well sought-after and usually earn far above the average.

If you like the challenge of selling complex ideas to multiple stakeholders, and love interacting with various teams, then business analyst is definitely the career for you. One of the best ways to prepare for a career in business analytics is to get a business analytics degree online from upGrad Campus.

Those who graduate from this business analytics certification program can enjoy greater job security, higher salaries and potentially become analytics department leaders.

Visit the upGrad Campus website to explore more about the business analyst course.

Gain an in-depth Understanding of Business Analytics for Your Career Advancement

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Nowadays, Business Analytics is a powerful way to make business growth decisions and form business strategies and plans. As different industries gather lots of data, the necessity for skilled professionals who are able to understand and assess this data has increased significantly. 

A study by MicroStrategy reveals that worldwide companies are utilizing Business Analytics to bolster efficiency (64%) and decision-making (56%), and realize better financial performance (51%). Additionally, the research demonstrates that nearly two-thirds of global organizations are expecting to expand analytics spending.

Gaining an in-depth understanding of Business Analytics can open the door to career advancement and better decision-making in the workplace. Suppose, a discussion is going on at your workplace or college and few people have their ideas, but you have the data to support your ideas or opinions then it will be considered as on priority. So, before we dive into the benefits and advantages of Business Analytics, let’s try to figure out what “Business Analytics” basically means.

Business Analytics: A Brief Overview

Business Analytics is the use of quantitative methods to gain insights from data to inform business decisions. It involves four primary techniques: 

  • Descriptive: This analysis looks at past data to identify trends and patterns. 
  • Diagnostic: Through this technique, we can use the same data to examine why certain events occurred.
  • Predictive: This uses statistics to predict future outcomes.
  • Prescriptive: It applies techniques to determine the best outcome for a given situation. 

These four methodologies can be employed either separately or together to evaluate past operations and improve future business results.

Difference Between Business Analytics & Data Science

Difference Between Business Analytics & Data Science

Before we uncover more insights on the Business Analytics Certification Program, it’s important to differentiate it from data science because people often think that both of these terms are common – but it’s not. So, Let’s figure eachout!

Business Analytics and Data Science are two distinct, yet complementary approaches to working with data to solve business problems. Business Analytics typically involves examining data to reveal insights and facilitate decision-making, while Data Science applies algorithms and statistical models to uncover patterns and uncover previously unknown connections within raw data.

Both processes help organizations gain useful business insights for improving performance. With Business Analytics, companies can identify key trends, analyze customer behavior, and develop strategies to increase profits. Meanwhile, Data Science offers deeper insights, from uncovering new opportunities to improving cost savings. By taking advantage of the different approaches, companies can maximize their data-driven capabilities and drive meaningful change.

Advantages of Business Analytics

Advantages of Business Analytics

Smooth Decision-Making

Business Analytics can provide a valuable resource for making informed decisions. An example of this can be seen with ride-hailing company Uber, who in early 2018 improved their Customer Obsession Ticket Assistant (COTA) with machine learning and natural language processing to help agents with speed and accuracy. To determine the effectiveness of the new version, Uber used prescriptive analytics and A/B testing which revealed that the updated product led to faster service, better resolution recommendations, and higher customer satisfaction scores. As a result, Uber saved millions of dollars, demonstrating the potential benefits of Business Analytics.

Increased Profitability

Business Analytics can provide powerful benefits, such as an increase in revenue and savings in costs. A McKinsey study found that organizations that invest in data and analytics can realistically expect an average six percent increase in profits over the course of five years. Similarly, a research from BARC indicated that businesses leveraging analytics saw an average 8% percent boost in revenue, along with a 10% decrease in costs.

Increased Operational Efficiency

The use of business analytics offers significant advantages, including improved operational efficiency. According to a KPMG report on the latest infrastructure trends, many companies are relying on predictive analytics to spot potential maintenance and operational problems before they worsen. An example of this is a mobile network operator that leveraged data to forecast outages seven days in advance. This allows the firm to minimize operational costs, as well as improve asset performance, by optimizing their maintenance processes.

Importance of Studying Business Analytics

Studying Business Analytics can be immensely beneficial when looking to take a data-driven approach to business. According to LinkedIn, Business Analysis is one of the top skills that companies need most in 2020. The Bureau of Labor Statistics also predicts an increase of 23 percent in operations research analyst jobs from 2020 to 2031, which is faster than the average for occupations. By studying Business Analytics, professionals can learn how to interpret data findings in relation to their business-related processes.

Some people may be good at crunching numbers, but it’s those who can interpret the data in the context of the business that will thrive in our ever-changing world.

Certification Program in Business Analytics by upGrad Campus

Certification Program in Business Analytics by upGrad Campus

Employing data is essential for keeping up with the competition; failure to do so will result in you lagging behind in your career. People with the right abilities and knowledge of business operations will be the ones who have the most influence and deliver the greatest outcomes.

If you’re interested in capitalizing on the need for data-minded professionals, taking an online Certification in business analyst course is one way to broaden your analytical skill set and take your career to the next level.

Identify patterns, develop hypotheses and draw conclusions from population data to create an analytical structure that can be used to support everyday decision-making and enhance the success of your organization.

Key Highlights of the Business Analyst Course

– 4.5 Month Duration 

– Live and Recorded Sessions

– 300+ Hiring Partners

– Guaranteed Certification



Harness the potential of data within your organization to maximize success.

Discover our 18-week Online Course in Business Analytics to gain insight into how data analysis can be used to address business challenges.

What is Business Analytics? A Definitive Guide.

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The field of Business Analytics has slowly emerged as one of utmost demand for businesses worldwide. This need has become more apparent in recent years since the boom of Big Data caused many companies to require people who specialise in data analysis. Business analytics is more of a subset of Data Analytics, or is a more precise and focused use of Data Analytics to help businesses make informed decisions.

What are the benefits of Business Analytics?

As we mentioned, Business Analytics is the process of gaining key insights using data, to make informed business decisions. Business Analysts help businesses refine historical data to find important facts. These insights can predict future trends and patterns that help the company make better decisions when it comes to investing in any venture. These insights help companies understand their customers better, and meet their demands. Further, Business Analytics helps companies boost profits and increase market share.

Putting it simply, Business analysts look at the past to make better decisions for the future.

Business Analysts use 2 main types of analysis to achieve this – Descriptive Analysis and Predictive Analysis.

Descriptive Analysis involves studying historical data and past patterns to understand why a certain trend worked or why something didn’t work. 

Predictive Analysis uses the collated refined data to make future predictions, or basically to make business forecasts and set up budgets for the near future. 

For businesses, this is a very vital need. Large volumes of data and crucial insights in an understandable and readable form can make or break the business. 

Commonly used Business Analytics Tools

Commonly used Business Analytics Tools

These are the commonly used analytical tools by Business Analysts.

  1. SAS Business Analytics (SAS BA)
    SAS stands for Statistical Analysis System. SAS is a software suite made for Data Management, Business Intelligence, Predictive Analysis and Descriptive Analysis.
  2. QlikView
    QlikView is a relational data analytics and BI solution for understanding and gaining insights from complex datasets. QlikView is used by companies like Mercedes Benz, Cognizant, TCS and more.
  3. Board
    Board, as the name suggests, is a management software. From scheduling meetings to sharing documents and minutes, the Board management software was made to streamline SOPs, ensure no oversights and make sure best practices are followed.
  4. Splunk
    Splunk is used for scanning and searching through Big data. It allows users to search, analyse and visualise the data gathered from many places like websites, applications, sensors, devices etc.
  5. Sisense
    Sisense is also a BI platform. Its users mainly use it to query databases, create data models and create dashboards from those data models, etc.
  6. Microstrategy
    MicroStrategy is a cloud-based business intelligence platform that helps with both data mining and visualisation.
  7. KNIME
    KNIME Analytics Platform is an open source software that, without any coding, allows users to access, blend, analyse, and visualise data.
  8. Tableau 
    Tableau manages vast volumes of data and turns data into valuable insights. Since Tableau is used by almost every industry today, it has become one of the basic requirements recruiters look for in Business Analysts.
  9. Excel
    Excel might be one of the oldest tools in the industry, however, it is still the popular analytical tool across all industries. Excel is a powerhouse of features that allows you to:

    • Collect data
    • Perform statistical analysis
    • Make complex reports
    • Integrate with other Business Intelligence tools like Power BI
  10. Power BI
    Power BI is mostly used for data visualisation. It contains standard data visuals that you can utilise to build interactive reports, such as bar, column, line, map, matrix, pie charts, scatter, table and waterfall.

If you want to know more about Business Analysts tools in the market, headover to this blog!

How Business Analytics works

The goal of business analytics is to make sense of data and use it to make better business decisions. It is the process of gathering information from multiple sources, such as sales numbers, customer interactions, and market trends. Analysts can then find patterns, make forecasts, and discover new opportunities by employing tools such as statistical models and data visualisation.

A retail organisation, for example, might employ business analytics to examine sales data and customer behaviour. They might learn which products are doing well, which aren’t, and why. This data can then be used to make educated choices about inventory management, marketing strategies, and shop layout.

In brief, Business Analytics assists organisations in transforming data into actionable insights, allowing them to make better decisions and stay ahead of the competition.

Business analytics vs. Business Intelligence

BI refers to the tools and procedures that businesses use to collect and manage data, and then present it in a meaningful and understandable manner. The purpose of BI is to offer executives and decision-makers with a full and accurate picture of the business so that they can make educated decisions.

BA, on the other hand, digs further into the material collected by BI. It is about evaluating the data and generating insights that might help businesses make better decisions. It’s all about transforming raw data into valuable information that can be utilised to enhance business outcomes.

In simpler terms, there isn’t much of a difference between Business Intelligence and Business Analytics, except that BI provides you with the ‘what’ and ‘when’ of your business, whereas BA offers you the ‘why’ and ‘how’.

Business analytics vs. Data Analytics

Data Analytics and Business Analytics are both concerned with the analysis of data. There is, however, a difference between Data Analytics and Business Analytics.

Data Analytics is a larger term for the process of analysing raw data to get insights and conclusions. It may be applied to any type of data and utilised for a wide range of applications, including scientific research, market research, and even personal data analysis.

Business Analytics, on the other hand, is a subset of data analytics that focuses on the analysis of one organisation’s data. Business analytics’ purpose is to use data to improve business performance and make sound business decisions. Data for Business Analytics looks something like this, sales figures, consumer data and company data. Business analytics uses data specific to one organisation.
For example, one company’s consumer data, and financial data, as collected and refined, in order to assist management in making better decisions.

In summary, Data Analytics is a broader phrase, whereas Business Analytics is a specialised application of data analytics aimed at enhancing business performance.

Business Analytics vs. Data Science

Data Science is a vast field of study that involves gaining insights and usable information from data by using various tools and techniques. Some of these are statistical analysis, machine learning, and building predictive models. The goal of Data Science is to find or predict patterns, relationships and trends in data to drive innovation.

Business Analytics, as we discussed, is a more specific application of analysis. It focuses on the data of one business. Business Analytics is often attentive towards key performance indicators (KPIs) and metrics that are important to a specific business, such as sales, marketing, and customer behaviour.

Common Challenges of Business Analytics

Common Challenges of Business Analytics

Since Business Analytics is still a growing field, Business Analysts often end up facing certain difficulties with their work (just like any other industry), some examples include:

  1. Lack of Skilled Resources: It might be challenging to find people with the necessary abilities, skills and understanding to manage big data analytics. 
  2. Gaining Big Data Insights: Working with big volumes of data may be intimidating, and extracting useful insights without experience or appropriate tools can be difficult. 
  3. Bringing Data to Big Data Platforms: Integrating different data sources and translating them into an analytical format may be a time-consuming procedure. 
  4. Data Management Landscape Uncertainty: Because the field of big data analytics is continually expanding, it can be difficult for Business Analysts to remain up to date on the newest technology and best practices. 
  5. Data Storage and Fast Retrieval: Storing and rapidly accessing vast volumes of data can cause a hindrance in a Business Analyst’s job, if the data infrastructure is not up to date.

Roles and Responsibilities of a Business Analysts

By now we’ve understood the importance of Business Analysts, but let’s dive deeper into what their day-to-day responsibilities include:

  1. Finding problems in the organisation, identifying opportunities, providing use cases for solutions and documenting them in a detailed business analysis
  2. Budgeting and forecasting using historical data to make predictions about future trends.
  3. Monitoring progress on various business initiatives that  have been taken by the company
  4. Variance Analysis, which is basically finding the difference between the forecasted budgets and actual numbers. This helps to improve accuracy in the future.
  5. Defining business needs to the various stakeholders involved 
  6. And understanding Key performance indicators for any business and keeping track of how they perform. 

This sounds like a lot. And believe us, some Business Analysts do a lot more than this. But this usually depends upon the organisation you work for and their requirements.

Why is data driven analytics of interest to companies

Data-driven insights are required for businesses to make educated decisions, increase operational efficiency, and gain a competitive advantage. With organisations producing a rising quantity of data, it is becoming increasingly critical to harness this data to produce better outcomes. 

Data-driven insights may assist businesses in the following ways:

  • Improve decision-making: By analysing data, businesses may uncover trends, patterns, and linkages that can help them make better decisions. 
  • Improve operational efficiency: By examining operational data, businesses may discover areas for improvement and optimise procedures to boost efficiency. 
  • Gain a competitive advantage: Companies that embrace data-driven insights can outperform those that rely on intuition or guesswork.

As the demand for data-driven decision making grows, the future scope of Business Analytics seems promising. As businesses create more data, the demand for individuals who can interpret that data will only grow. Furthermore, technological advancements such as artificial intelligence and machine learning will continue to alter the field of Business Analytics and open up new prospects for experts.



In conclusion, Business Analytics is a rapidly expanding field with considerable opportunities for firms seeking to use data to improve results and achieve a competitive edge. If this field is something you’re interested in, and you too want to take businesses to the next level, check out our Business Analytics Certification Program. We cover a wide range of tools and techniques for Business Analytics (From Regression, Forecasting, A/B testing to Excel, Tableau etc.).

If you found this overview of Business Analytics tools helpful let us know in the comments below!


Which is better? Business intelligence or Data Analytics?

Data driven industries often throw around the words Business Intelligence and Data Analytics, but as someone new to the industry do you truly know the difference between these terms?
In today’s Blog we’re going to work out the differences between the two and once and for all settle the debate as to which is better – Business Intelligence or Data Science?

Starting with what is BI?

What is Business Intelligence?

What is Business Intelligence?

To explain this simply, we can split the definition of Business Intelligence into 2 parts:

  1. The processes, tools, technologies used to gain valuable business insights from large amounts from raw data.
  2. The output of the process – the business insights themselves. Going forward let’s keep both the processes and the outcomes in mind when we talk about Business Intelligence.

When we talk about processes, we’re referring to the conversion of raw data into meaningful business insights. These are the techniques in order to achieve that:

  • Real-time monitoring
  • Dashboard development and reporting
  • Benchmarking
  • Implementation BI software, like Power BI
  • Performance management
  • Data and Text mining

How does Business Intelligence work?

We all know that in simple terms BI takes raw data and converts it into meaningful information, but how exactly is that achieved? Let’s take the above mentioned processes and explore them a little more.

  • Real-time monitoring – It is the process of collecting and storing performance metrics (the set parameters tell you how well your campaign is doing) as and when it crosses your network.
  • Dashboard development and reporting – A Dashboard portrays your data in the form of graphs, charts, etc. All your data is presented together visually, making it easy for you to catch-up faster.
  • Benchmarking – It is the process of comparing the metrics you collected with the numbers present in the industry. 
  • Implementation of BI software – Softwares and tools like Power BI, SQL etc, will help you collect, clean and present data in the form of powerful visuals. 
  • Performance Management –  The process of ensuring that certain goals at the start of a campaign are met. 
  • Data and Text Mining – It is the process of discovering patterns and information from large data sets. It makes use of machine learning, statistical analysis and more. 

Examples of Business Intelligence

So where is Business Intelligence used? (Just about everywhere)

Customer Interactions

BI can help you build a dashboard that shows you all customer interactions across all platforms. This can help you get a complete picture of the service you’re providing without having to manually go through every platform.

Website Traffic

Business Intelligence can help you effectively track website traffic.

What is Data Analytics?

What is Data Analytics?

Data Analytics is a process of collecting, cleaning, inspecting, transforming, storing and modelling. In truth you can say that Data Analytics is a tool used in Business Intelligence to make informed decisions, however Data Analytics is used in many many more fields to find valuable insights. Other than Businesses, Data Analytics is used by:

  • The Medical Industry
  • The Government
  • The Education System
  • Research

So what is the difference between Data Analytics and Business Intelligence? Let’s find out!

The differences between Business Intelligence and Data Analytics

To further elaborate on the broad differences between BI and Data Analytics, we have put together a list of different concepts or techniques the two use.

Using insights vs. creating insights

  • BI uses insights to make informed decisions.
  • Data Analytics, uses various analytical tools and techniques to to find these insights in the first place

Backward-looking vs. Forward-looking

  • Business Intelligence mainly focuses on looking at historical data to discover trends and make better decisions.
  • Data Analysis on the other hand, uses historical data to discover patterns and trends that can be used for forecasting or Predictive Analysis.

Structured vs. Unstructured data

  • Business Intelligence makes use of structured data, collected from data warehouses.
  • Data Analytics on the other hand, starts off with the process of cleaning, sorting and storing unstructured data.

Non-technical users vs. Technical users

  • BI is used primarily by non-technical users like Business heads, Finance heads or CEO’s etc.
  • Data Analytics is used by Data Scientists, computer programmers etc.

Clean vs Slightly Messy

  • BI makes use of highly organised dashboards and reports to derive insights.
  • Data Analytics involves data mining, making of algorithms, data modelling and more.

Curious about a career in Data Analytics?

If you’re curious about a career in Data Analytics, upGrad Campus has got the perfect stepping stone that can help you cross over to the world of Data Analytics! Check out our Data Science and Analytics course. With our course you’ll get hands-on experience with Python, Kaggle, SQL, Excel and Tableau. If you want to know more about our course you can head over to our website and get in touch with our learning consultants for a free career consultation!



To sum this entire article up, remember this – Business Intelligence and Analytics are used to help businesses – Data Analytics on its own is used by all industries and does not use business intelligence. The terms are often used interchangeably because some of the techniques used overlap. But the key difference is the purpose these two analytical methods are used and which industry they’re being used by.

Top Business Analytics tools used by professionals

Looking to make a career in Business Analytics? Then you definitely should be well versed with these top tools used by Business Analysts worldwide!

What Are Business Analytics Tools?

What Are Business Analytics Tools?

In a nutshell Business analytics tools are application softwares that fetch data from one or more business systems and combine it in an archive to be reviewed and analyzed. Let’s take a look at what are the different tools used in Business Analytics.

1. SAS Business Analytics (SAS BA)

SAS stands for Statistical Analysis System. It is a software suite built for Data Management, Business Intelligence, Predictive Analysis and Descriptive Analysis. Since SAS can be used for so many different tasks, it is one the most popular tools for industry analysis.

Here are the most common industrial uses of SAS:

  • Stock Prediction
  • Clinical Research
  • Optimization
  • Fraud Detection

2. QlikView

QlikView is a relational data analytics and BI solution for making sense of complex, large datasets. It allows companies to build dashboards and data summary views that lets you see the company’s progress at a glance. The many benefits of this Data visualization platform include:

  • Easy to implement, since QuickView doesn’t necessarily pull data from Data warehouses or cubes.
  • One QlikView application can often replace hundreds of reports and the cubes used for them.
  • Makes use of In-memory technology that allows you to easily access data at any time.

QlikView is used by many famous companies like Mercedes Benz, Cognizant, TCS and more.

3. Board

Board is a management software. From scheduling meetings to sharing documents and minutes, the Board management software is designed to streamline processes, prevent oversights and ensure best practices are followed. The benefits of using this software include:

  • Being able to obtain information (like, strategic plans, policy manuals etc)
  • Increasing Board member engagement
  • Having control over who has how much access.

4. Splunk

Splunk is used for monitoring and searching through Big data. It allows users to search, analyze and visualize the data gathered from various sources like websites, applications, sensors, devices etc.

5. Sisense

Sisense is another really good BI platform. Its users mainly use it to query databases, create data models and create dashboards from those data models, etc. It is mainly used by the IT and Finance industries.

6. Microstrategy

The MicroStrategy analytics platform is a cloud-based business intelligence platform that supports both data mining and visualization. One of the great features of this platform is that it is scalable, so companies can start small on an as-per-need basis and then scale up to enterprise level deployment.


KNIME Analytics Platform is an open source software that allows users to access, blend, analyze, and visualize data, without any coding. Since it’s not code-heavy at all, KNIME is a good platform for Data Analysts and Data Scientists.

8. Dundas BI

Dundas BI is a BI reporting tool that is known for creating enterprise-level dashboards and Data Visualization. Using Dundas you can make interactive dashboards, reports, scorecards and more.

9. TIBCO Spotfire

TIBCO Spotfire is an artificial intelligence based business intelligence platform. One of the many benefits of using TIBCO is that it helps analysts quickly explore data to spot actionable insights, without requiring IT intervention. It is a great tool for the application of Business Intelligence.

10. Tableau Big Data Analytics

Tableau is one of the most popular and fast-growing tools used in Business Analytics and Business Intelligence today. It manages vast volumes of data and turns data into actionable information. Since Tableau is used by almost every industry today, it has become one of the core requirements recruiters seek in Business Analysts.

11. Excel

While Excel might be one of the oldest tools in the industry, it is still the most widely used analytical tool across all industries. Excel is a powerhouse of features that allows you to:

  • Collect data
  • Perform statistical analysis
  • Make complex reports
  • Integrate with other Business Intelligence tools like Power BI

12. Power BI

Power BI is mainly used for data visualization. It comes with standard data visuals that you can make use of to build interactive reports, such as bar, column, line, map, matrix, pie charts, scatter, table and waterfall. Power BI is also really cost effective compared to other brands in the market, making it a great tool for freshers to learn.

13. Domo

Domo is a cloud company that specializes in Dashboarding tools and Data visualization. Domo is one the most favored tools out there, with an average user rating of 7.3/10. Another plus, Domo is completely code-free, making it perfect for freshers.

14. RapidMiner

RapidMiner is a powerful data mining tool that enables everything from data mining to model deployment, and model operations. It has a graphical user interface tool that allows you to link elements on a palette to conduct data analysis and data visualization.



This is why Business Analytics is known as a growing field with a lot of tools and platforms being made to facilitate the growing demand for data backed business insights. These are a few softwares for Business Analytics – used worldwide that cover a range of Business Analytics tasks from data visualization, data management to CRM. If you want to learn tools like Excel, Tableau and Power BI you should definitely check out our Business Analytics course. We cover a wide range of tools and techniques for Business Analytics (From Regression, Forecasting, A/B testing to Excel, Tableau etc.).

If you found this overview of Business Analytics tools helpful let us know in the comments below!

3 Business Analytics Tools You Need in Your First Job

If you’ve started or are planning to start a career in Business Analytics, let us give you a fair warning. It can get pretty overwhelming quickly. There are large chunks of data to go through in very little time, and watching your peers accomplish it in seconds can lead to a whole new level of FOMO.

So here’s our suggestion. 

Why not pick up these top 3 Business Analytics tools for freshers? They’re easy to learn, used in practically every organisation and are sure to give you an edge over others.

Come, excel at Excel!

Microsoft Excel for data anaysis

Ouch! We apologise for the oldest Excel joke in the book. And we’re sure you must also be laughing at the suggestion of learning Excel because it can look and feel very basic.

But don’t get fooled by its easy interface. Excel is a powerhouse of features that allows you to:

  • Collect data
  • Perform statistical analysis
  • Make complex reports
  • Integrate with other Business Intelligence tools like Power BI

In fact, its user-friendly interface is what has made Excel the most preferred Business Analytics tool in all organisations. If you’re not familiar with some of the more analytical features of Excel, we recommend you start exploring these functionalities as a starting point:

  • Text to Column

    As a future Business Analyst, you should know that you will not always have the luxury of getting your data in nice little columns as you’d like. More often than not, the data will be mixed up and you may have to separate them. For example, you may need to split customers’ full names into their first names and last names or separate out the year from the date of birth. In such cases, you can simply select the column, select Data >> Text to Column and specify the delimiter. (In names, first name and last name are separated by space, so the delimiter is space. The different parts of the date, like 27/07/2015, are separated by /. So the delimiter, in this case, is ‘/’)
  • Concatenate

    A near opposite to the Text to Column, the concatenate feature of Excel allows you to combine two columns into one – for example, a column containing the first name and another column containing the last name can be concatenated automatically into a new column with the full name.
  • Sorting & Filtering

    The sort and filter functions are going to be your handy assistants in the years to come. As a Business Analytics professional, you will constantly have to sort data in a particular order or filter out certain conditions, like regions, age groups, etc. and Excel allows you to perform these functions with ease.  
  • VLookup

    Vertical Lookup, more commonly known as VLookup, is another useful feature in Excel that enables users to find specific values in columns. Vlookup is beneficial in creating reports as it helps with combining data from two different spreadsheets into one.  
  • Pivot Tables

    Pivot tables allow you to create specific, condition-based summaries easily. For example, from your inventory records, if you want to analyse your consumer’s top 3 product buys in metro cities, you don’t have to manually segregate the data. You can simply apply a pivot table to the range of the data and you’ll get the results. What’s more, you can also convert it into a Pivot Chart to get a visual representation of the data for the purpose of presenting.

These are just some of the everyday yet powerful features of Excel. As you get deeper into it, you will find more functionalities that will help you in your day-to-day job. Excel, by itself, is great. But when Excel is combined with other tools, the world is your oyster! 

Visualise with Tableau

Visualise with Tableau

The axiom “a picture is worth a thousand words” will soon become your favourite as you’ll start working on large volumes of data. Luckily, Tableau should help you out in the endeavour. Where Excel is essentially a spreadsheet tool that allows you to analyse data and perform calculations, Tableau is famous for its data visualisation abilities. 

Founded in 2003, Tableau is one of the most popular and fast-growing tools used in Business Analytics and Business Intelligence today. It manages vast volumes of data and its flow and turns data into actionable information. It allows you to analyse and visualise data faster and more efficiently. Tableau accomplishes this with the Tableau Product Suite which consists of:

  • Tableau Desktop
  • Tableau Public
  • Tableau Online
  • Tableau Reader

There are many reasons why Tableau is the preferred choice for Business Analysts:

✔ For one, Tableau is really easy to understand. It has a very simple interface and its learning curve is generally regarded to be short. Hence, even as a beginner, you can pick up on the skills and stand out from your peers.

✔ Tableau can handle large volumes of data and can connect to 40 different data sources including local text files, Microsoft Excel, PDFs, JSON or databases and servers like MySQL Server, Microsoft SQL Server, among others. 

✔ Tableau has an easy-to-use drag-n-drop feature which allows users to create interactive dashboards with just a few clicks. 

✔ Tableau provides convenient options to collaborate with other users and instantly share data in the form of visualisations, sheets, dashboards, etc. in real-time

✔ The Ask data feature of Tableau makes it even more favoured by users globally. It’s the Google search version on our reports. All you need to do is to type your query about  the data in natural language and you’ll get the most relevant answers from Tableau.

So, in a nutshell, Tableau is great. But Tableau is not the only Business Analytics tool in the market there. In fact, if you’re comfortable with the Microsoft interface, there is another platform, you must check out – Power BI.

Power up with Power BI

Power up with Power BI

Tableau has a great range of products and is considered to be a very powerful tool, but it is also equally expensive. For beginners, whose access to data and need for analysis is reasonably limited, Power BI is a viable alternative. That, combined with its price which is almost 1/7th of Tableau, makes Power BI the go-to platform for Business Analytics.

Like Tableau, Power BI is also used for data visualisation. It comes with standard data visuals that you can make use of to build interactive reports, such as bar, column, line, map, matrix, pie charts, scatter, table and waterfall. Each of these visuals has its options for customisation to enhance presentation and functionality. 

While it doesn’t support as many data sources as Tableau, Power BI allows you to connect to:

  • Cloud-based sources such as DropBox, Azure (Azure Data Warehouse), OneDrive, Google Analytics, and SalesForce, 
  • Excel spreadsheets and CSV files
  • Data located on-premises, such as SQL Database

Further, Power BI is very famous for its natural language querying capabilities, where you can ask specific queries like “How did the sales team perform last quarter?”. All you have to do is double-click an empty part of your report canvas and use the ‘Ask a Question box’. 

The best part about Power BI is that it has been created by Microsoft, which allows for easier integration with Microsoft applications, especially Excel.

Although Power BI is about 10 years younger than Tableau and has lots to grow for seasoned Business Analysts to work comfortably with, it’s an extremely comfortable, affordable platform for beginners and is sure to become powerful in the coming years.

Well, these are the top 3 platforms for beginner Business Analysts. You can learn more about them in depth and understand their real-world applications in our Business Analytics Certification program designed for college students. 

Is there any platform you’d like to know more about in detail? Let us know in your comments below.

Business Analytics Career : Everything You Need to Know

As data generation has become a common trend among humans over the last decade, the companies have started consuming this data to make complex business decisions. They rely on this information/insights to understand their consumer personas and accordingly plan their marketing, product release and much more.

But this raw data needs to get processed to make it useful. In simpler terms, a data analyst is required to first select through the collected information, determine its relevance and filter it to make it simpler to understand and get results. 

When this data reaches a business environment, a business analyst uses this gathered information to apply it directly for making strategic business decisions and solving existing business problems.

Let’s read on more to know how a business analyst does this and explore how you can set yourself up for this course.

Skills for a Business Analyst

Business analysts are professionals who are responsible for analyzing organizational operations, its systems and processes, assessing its business model, identifying improvement areas, and accordingly providing suitable solutions. Skills for a business analyst are a combination of hard skills and soft skills which mean these are related to one’s technical skills and knowledge as well as his emotional intelligence. Business analyst skills can be acquired not only through some sort of training, but more through experience that developed into ability to analyze and understand situations. A business analyst needs to perform multiple tasks; so they must have a strong combination of technical and non-technical skills. 

Here are some of the crucial technical and personal skills for a business analyst that are required in order to perform efficiently and successfully in this field.

  1. Programming Language Skills:

In today’s technology-driven world, a business analyst must have thorough knowledge of handling various tools and technologies to access and analyze the information. It is one of the mandatory skills needed for business analysts. They should have hands-on programming language experience to analyze massive data and visualize business models. 

  1. Review and Statistical Analysis of Data:

A business analyst must research and explore to gather all statistical data and analyze them to find out business solutions. The statistical analysis of data gives insights into many important factors, can identify gaps and help in risk assessment. One needs to have relevant IT and technological skills to be able to gather, review and analyze accurate information. 

  1. Financial Planning:

The analyzed data has to be used to find out the cost implications of the solution. Business analysts must be able to guide how to achieve the business objectives and goals by proper financial planning.

  1. Analytical and Critical Thinking:

A business analyst should be clear about the organization’s goals and problems, and work towards finding the potential solutions. He must apply critical thinking and analytical approach to explore multiple options and prioritize business requirements even in the non-ideal situations.

  1. Communication: 

A business analyst uses communication & interpersonal skills at different phases to convey ideas, facts, and opinions to stakeholders. It also boosts confidence while facilitating meetings.

  1. Negotiation and Decision Making:

Negotiation skills play a significant role in making technical decisions. Business analysts need to persuade people to view things differently, convince them to consider other alternatives, and ultimately get everyone to agree on how to implement the solution.

Business Analyst Career Path

All organizations need a business analyst who can collect, analyze, and apply data to guide them on best practices. This makes the business Analyst career path lucrative and exciting. However, to ensure a successful career path as a business analyst, you need to accomplish either a strong knowledge of information technology or a good business background. The business Analyst career path generally goes through the following steps: 

· Earn a degree in accounting, finance, IT, etc.

· Get an entry-level job as a junior business analyst position. 

· Become a subject matter expert (SME) by gathering a few years of experience

· Accumulate skills by handling practical situations  

· Enhance skill-set by pursuing training and certifications in related courses

The Masters of Science (M.S) in Business Analytics program has opened up new career opportunities in a wide range of sectors, such as consulting, consumer products, retail and financial services. The Master’s in Data Science and Business Analytics program is designed to give hands-on experience to students in multiple areas by integrating the fields of analytics techniques, data management, information technology, and statistical analysis. This program enables students to become effective users of business information. The program is technically focused on the application of quantitative and qualitative technology tools to optimize business decisions. The (M.S) in Business Analytics program helps students to develop analytical and decision-making skills for informed decision-making relevant to specific industries.

Significant Roles of Data Analyst

There are multiple certification programs and courses available from a variety of educational institutions which help in skill-building for aspiring professionals in a more flexible time frame. All kinds of organizations today are hiring data analysts to effectively utilize the growing range of data they generate and collect, resulting in actionable outcomes to make or improve decisions. Firms in the fields of commerce, health care, manufacturing, and marketing use data analytics to improve processes and profit levels. 

Below is a list of some of the significant roles that data analysts have to perform in various organizations. 

  • Corporate strategy analysts will focus on analyzing company-wide data and advising management on strategic direction. 
  • Business product analyst deals with the analysis of the attributes of a product and consequently advising on the optimal pricing pattern based on market feedback.
  • Social media data analyst utilizes data to build, monitor, and provide advanced technology solutions for social media platforms 
  • Machine learning analyst is of high demand in industries that use machine learning experience on a variety of operations like data preparation, data feeds, and data analysis to make cognitive decisions.

What do  Business Intelligence Analysts do?

The role of Business Intelligence Analysts in organizations is to collate and transform data into useful insights. With the help of analytics, visualization, and modeling techniques they can identify trends that can help to make business decisions leading to process improvement in the organization. 

The Business Intelligence Analysts provide significant contributions in organizations that are ready to capitalize on the massive data. Business intelligence analysts always work on new ways of data collection and data analysis. The business intelligence analyst analyzes the data of the company itself as well as from competitors, in order to discover ways to improve the company’s performance. Business intelligence analysts review a company’s operations, processes, and policies, and suggest measures that can increase efficiency and profit margins. 

 Are You Geared up to Become a Business Analyst?

Data analytics career offers a wide variety of opportunities across industries because the demand is high, but the supply of expert people is limited. Those looking to enroll in a Data analytics career are required to gain expertise in the data analytics tools and techniques.  

In today’s competitive environment, the business analyst is a valuable resource in organizations in guiding management to make tactical and strategic decisions. So a career in Data Analytics is excellent, and there are several opportunities available worldwide. If you want to be a business analyst, the upGrad Campus Business Analyst Course is the perfect platform for you. Taking this certification will help you land your dream job – Business Analyst. Click here to know more about the program.

What to Expect if You Choose a Career in Business Analytics ?

You must have heard about the most in-demand Business Analytics course. Business analytics involves analyzing data about the performance of an organization to predict how it will perform in the coming days and make business decisions accordingly. Business Analytics roles have been very demanding because organizations put great emphasis on collecting, preserving, and analyzing large amounts of data. This approach is one of the most significant success strategies by all companies globally right now. 

Today, let’s talk about all that you need to know about choosing a career in Business Analytics. So, let’s deep dive into the same and explore more.

  1. Become a Data Oriented Person to Bring Results Which Matters!
  2. Earn High Salary Packages!
  3. Get a Rewarding Career Opportunity!
  4. Be the One Who Makes Strategic Business Decisions for the Organisation!
  5. Choose from the Rewarding Career Opportunities This Field Offers!
  6. Use Your Creative, Analytical and Technical Sides to Explore the Best Career Today!

Before starting to learn more about the above mentioned let’s understand What Exactly a Business Analyst Does?!

The process of data analysis involves descriptive analysis (understanding the past and present business situation), predictive analysis (assessing future business performance based on data), and prescriptive analysis (formulating optimization strategy to achieve better business performance). Business analysts use the information on consumer feedback and buying behavior, and apply that to formulate a marketing strategy. It requires a technical mindset to approach business problems or navigate challenges. 

They collect, analyze, and use data to recommend solutions that will improve performance and drive efficiency in organizations.

Become a Data Oriented Person to Bring Results Which Matters!

Data is one of the biggest assets for a company but it is of no use unless it is processed and utilized for generating results.

Business Analysts use analytical methods to harness this data into powerful knowledge, provide critical insights and ensure support in informed decision-making. Businesses have become data-driven and there is a larger need for professionals to handle these large amounts of data. Consequently, the prospect of business analytics as a career option has also increased. The increased demand for the best analytics companies in India has led to a positive career outlook for those with an analytics background. The working professionals from different backgrounds are opting to learn business analytics to achieve new growth in their careers.

Earn High Salary Packages!

To meet the growing demands for Business Analytics professionals, organizations are offering high salary packages to deserving candidates. 

Analysts are needed in various departments, like Finance, Marketing, Sales and Operations. They can be involved in Product Cycle Management, Client Services, Human Resources, and more. There is a massive demand in the job market (both in India and internationally), so a business analytics degree is an ideal choice for beginners as well as for working professionals who want to transition to the next level of management. In the current business scenario, big data analytics companies require business analysts to deliver results and solutions. 

Get a Rewarding Career Opportunity!

There are many ways to pursue a career as a business analyst. To gain a competitive edge and increase the chances of success, one must acquire a business analytics degree

The study of business analytics typically starts with IT skills and knowledge of a specific industry becomes an added advantage. A course in business analytics will help to develop an ideal combination of business and technical skills highly demanded by prospective employers. With a Masters’ Degree in Business Analytics, there is a wide range of entry-level prospects as well as senior positions in big data analytics companies. One can go for a certificate, diploma, postgraduate or doctoral course based on their career choice. 

Be the One Who Makes Strategic Business Decisions for the Organisation!

Around 100 business schools in India are offering courses to learn business analytics. MBA/ PGDM in Business Analytics are some of the popular courses which help students to understand the process through which the business works. 

The students who wish to have a higher business analytics degree can opt for a doctoral program. There is a two years’ full-time residential course that provides students a lifetime experience to learn business analytics from three premier institutions of the country. They develop strong business acumen At IIM Calcutta, a sound statistics background at ISI and IIT Kharagpur teaches them how to apply various techniques to make informed decisions. An IIBA certification (International Institute of Business Analysis), validates the newly acquired skills and gives a competitive advantage. These qualifications are highly regarded by the best analytics companies in India and can raise visibility in the market.

Choose from the  Many Rewarding Career Opportunities This Field Offers!

The job prospects for a business analyst are available in various roles, like market analyst, process analyst, financial analyst, supply chain analyst, etc. With the knowledge and skill of quantitative analysis, they can collect and interpret data, and apply it to decision-making across many areas of the business. 

Many big data analytics companies like McKinsey, Accenture, Deloitte, Morgan Stanley and American Express are appointing professionals who are able to use data to solve business issues, suggest strategy, and communicate with stakeholders. The job opportunities in the Indian market is also encouraging as some of the best analytics companies in India offer good placements for candidates with business analytics qualification and skills. Industry conglomerates like Tata Group, Larsen & Toubro, Reliance, Tech Mahindra are recruiting business analysts to work in various sectors of the organization. The Business Analytics career path is vast as well as flexible. If a person has a business analytics degree with a sound technical background, he can work as a data scientist or solution architect. An analytical approach along with leadership qualities is a good combination for being hired in consultancy roles.

Use Your Creative, Analytical and Technical Sides to Explore the Best Career Today!

Companies have recognized that professionals with innovative thinking and analytical minds are valuable resources for organizations. Business Analytics career is challenging but rewarding for fresher as well as working professionals. During this pandemic situation, the major shift in the quantity and speed of online information is driving organizations to strategically apply data insights to their business models. Many big data analytics companies are taking the support of business analysts to integrate the information gathered from various data sources and using it to form a strategy for business. Business Analytics career scope is vast as there are ample opportunities in the best analytics companies in India which allow professionals to utilize the creative, analytical and technical sides simultaneously.